LOS ANGELES — Every week, Caitlin Scuttio stops by Target and piles her cart with pureed food pouches for her 4-year-old and twin 18-month-old sons.
In goes a 24-pack of unsweetened applesauce. Then a 24-pack of the fruit and veggie blend. And finally, the yogurt pouches for her oldest son’s breakfast. “He’d eat six apple sauce pouches a day if I let him,” Scuttio said.
Total monthly pouch budget: $200.
“They have such a chokehold on my family. I can’t imagine our grocery list without it at this point,” she said. “We are definitely a pouch family.”
And they aren’t alone. Sales of food pouches — soft bags with plastic spouts for easy consumption — have increased 900% since 2010, overtaking jarred purees as the predominant baby food on the market. Parents generally spoon-feed jars of pureed foods for a few months in the first year of life when introducing solids, but pouches marketed to parents of toddlers and older children have prolonged pureed food eating by years.
While the occasional pouch can be part of a healthy diet, doctors and nutritionists are raising concerns that an overreliance on pouches can interfere with nutrition, long-term food preferences, dental hygiene, and even speech and language development. And marketing practices can leave parents confused about what’s actually inside the packages.
“Pouches are highly processed foods,” said Dr. Steven Abrams, a professor of pediatrics at the University of Texas at Austin Dell Medical School. “They certainly serve as a quick snack, but we need to make sure that pouches don’t make up too much of a toddler’s diet. We want kids to learn to chew and eat foods like meat, and fruits and vegetables that are not processed.”
What’s inside varies greatly — some contain only fruit, while others have a mix of vegetables, grains, yogurt, and even meat. Whereas many jarred foods contain a single ingredient like pureed peas or carrots, pouches are more often a blend that features a sweet fruit such as apple or pear as the primary ingredient.
A 2019 study found that infant and toddler food in pouches contained significantly more sugar per serving than foods available in other forms of packaging.
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To be sure, there is not an epidemic of children who don’t know how to chew. But Dr. Mark Corkins, a pediatric gastroenterologist at the University of Tennessee Health Science Center who chairs the American Academy of Pediatrics committee on nutrition, said he sometimes sees children who are so reliant on the smooth, sweet taste of pouches that they have developed food and texture aversions and refuse to eat regular fruits or vegetables.
“In the long run, we’re going to pay for it,” he said.
Why are baby food pouches so popular?
Do toddlers really need their own special food?
By about 12 months old, typically developing children do not need pureed food. “It was always a goal to get kids off of purees by 9 months and get them onto table food,” Castle said. “By 1 year, you’re sitting at the table with your family, and you’re eating what the whole family is eating.”
Toddlers and young children can eat most anything that an adult can eat, as long as it’s cut or prepared in a way that’s appropriate for their eating skills and doesn’t make it a choking hazard.
But brands have invented a whole new, lucrative category of toddler foods, from pouches and teething crackers to bars and puffs, Fleming-Milici said.
The major pouch manufacturers — including Gerber, Plum Organics, and Happy Family Organics — did not respond to requests for comment from the Times.
In the last 12 months, American families have spent more than $466 million on baby food pouches, according to data from the market research firm NIQ.
The "Wild West" of the baby food aisle
As opposed to the tightly regulated U.S. infant formula sector, baby and toddler foods do not have their own special marketing and production rules; they are subject to the same requirements as adult foods.
“The baby food market is like the Wild West,” Castle said.
The World Health Organization came up with its own nonbinding set of standards for baby food, which included limits on fat, sugar, and sodium. It also requires clear labeling of ingredients and prohibits the use of health, nutrition, and marketing claims on the packaging.
A study by Coyle earlier this year published in the journal Nutrients found that 60% of the baby or toddler food products for sale at the top 10 grocery stores in the U.S. failed to meet the WHO nutritional recommendations. Almost all packages included at least one prohibited marketing claim, and some had as many as 11.
Earlier this year, the FDA recalled 3 million cinnamon applesauce pouches that contained extremely high levels of lead, after dozens of children across the United States were found to be suffering from lead poisoning. The FDA does not currently set heavy-metal limits or require baby food manufacturers to test for them.
“We really need to have some U.S.-based regulations, or decide we’re following the World Health Organization’s regulations. But there needs to be more tight control,” Castle said. “These are some of our youngest, most vulnerable members of our population.”
Instead of blaming families for overusing pouches, she said, new regulations, healthier ingredients that target key nutrients, and more transparent advertising are needed. “Even just having more pouches that are predominantly veggie-based and less sweet would be a really positive change,” she said.
How to see through marketing pitches
To select the healthiest pouches, nutritionist Young recommends ignoring the advertising on the front of the package — including the name of the product.
Instead, flip to the back, where the ingredients are listed in order of how much is in the package, and look for pouches that list the veggies first. A pouch that lists apple first probably will be mostly applesauce.
Beth Saltz, a pediatric dietitian in Woodland Hills, California, said a general rule of thumb is to make sure that all of the ingredients listed could be sold in the grocery store. If the ingredients include things such as “organic tapioca starch” or “pea protein isolate,” or even natural coloring, you might reconsider.
“A little toddler does not need those,” she said.
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This article is part of the Times’ early childhood education initiative, focusing on the learning and development of California children from birth to age 5. For more information about the initiative and its philanthropic funders, go to latimes.com/earlyed .
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by Jenny Gold, Los Angeles Times (TNS)
©2024 Los Angeles Times. Visit at latimes.com. Distributed by Tribune Content Agency, LLC.
