What to Know
You don’t get to be a millionaire (not quite at billionaire status yet like sister Kim Kardashian) and part of the Kardashian-Jenner family without being the butt of jokes sometimes. And yes, that even goes for Khloé Kardashian, who is, to some fans of the famous family, a beloved favorite. So when she posted a video ad on X for her perfume, XO Blue, people had to call a spade a spade.
In this case, that spade would be a cringy and strangely edited ad that some people didn’t quite understand to promote her perfume. XO Blue is Khloé’s third perfume on the market, and it’s all about evoking feelings of being on a tropical island. The ad on X reflects that. But it’s also a little cringe and choppy, and some fans don’t understand why Khloé didn’t take it down.
Khloé Kardashian’s perfume ad is edited in an odd way.
XO BLUE 🩵 pic.twitter.com/HdhKf96HRL
— Khloé (@khloekardashian) June 10, 2026
The ad stars Khloé and an unnamed man with a motorcycle and no shirt on. There are a series of shots of Khloé on the beach in a bathing suit, kneeling down, and then drinking from a comically large coconut. Then, it starts to rain and she seeks shelter in a cave. Suddenly, though, she’s in a bikini top and jeans. Are they Good American, her own clothing line? That’s unclear.
At this point in the video, the mystery man shows up and starts canoodling with Khloé. He also has a motorcycle at the beach. Or, rather, at the cave on the beach. The ad goes into another unexpected wardrobe change, with Khloé suddenly in a sheer blue dress as she lays around in a puddle and holds her XO Blue perfume bottle at different angles near her face. There’s just a lot going on, and people called out the ad for that.
“Why do you change outfits before hiding from the storm?” One X user questioned on the post. “This ad is confusing.”
Another wrote, “Very scary! I’ll be buying from this witch.”
Someone else referenced the random outfit change and commented, “The outfit change when the storm started was so random lol.”
“This is cringy,” a commenter added. “Could’ve directed a better shot. It’s a mess.”
Some people are questioning who actually buys these perfumes.
Although people must be buying Khloé’s perfumes and other merchandise from the family since the sisters are all millionaires in their own right, some X users questioned who buys perfumes like this. One even joked that the perfume business within the Kardashian-Jenner family must be a front for money laundering.
Clearly, though, people are indeed buying these perfumes, since the sisters keep coming out with new fragrances that then become their signature scents. For Khloé, this apparently floral and coconut scent is hers. For the moment, anyway.
The Kardashians have been putting out perfumes for years.
When someone posted on Reddit about another perfume Khloé came out with before XO Blue, another user pointed out that Kim, Khloé, and other members of the Kardashian-Jenner clan have been coming out with fragrances for a long time. It’s a common merchandising hustle for many celebrities. Just look at the number of scents that Britney Spears had out at one point.
“I need someone who has tried all the fragrances the girls have launched to rank them,” a Redditor commented on the post. “I once smelled Kylie’s perfume and was pleasantly surprised.”
Another person said at the time, of Khloé’s other perfume, “Does it smell like desperation and insecurities?”
Someone also joked, in response to an Instagram screenshot where Kourney Kardashian claimed that Khloé had a “signature scent” from the age of 15, “Was she at 15 in the chemistry lab mixing up fragrances?”
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