For many of us, the drugstore aisles were where we first discovered the wonderful world of makeup and beauty products. I used to revel in the abundance of foundations, nail polishes, face washes, and hair sprays. And no matter how bougie my taste in beauty products might get as I grow, drugstore beauty will always have a place my heart.
So what better way to pay homage to the brands that made us fall in love with beauty than with a roundup of the best newness to hit drugstore aisles this year? These 2019 launches are worthy of being added to your daily routines, and even better, there's no need to break the bank. Time to hop in that car and take a trip.
Let's be clear, beauty is our weakness, but if we can save a few coins, we do.
Is there anyone else who agrees? With that said, these are the brand spanking new drugstore products that will be getting our very few coins this new year.
Covergirl Exhibitionist Mascara ($8, Target)
Just one coat of this bad boy and you'll reveal longer and more voluminous lashes. The soft formula ensures that there's no flaking or unsightly clumping.
Flower Beauty Pop Fanatic Lip Vinyl ($10, Flower Beauty)
These high-shine, high-pigment lippies will make you forget you didn't spend an arm and a leg. The colors are really THAT good.
Garnier Fructis Sleek Shot In-Shower Styler ($5, Target)
Say so long to hair falling out in the shower and during styling. The Garnier Fructis Sleek Shot, packed with argan oil & plant protein, makes styling in the shower simple and fast.
Garnier Fructis Style Curl Treat Smoothie ($7, Target)
This leave-in for curly hair is made for fine to normal hair. With no sulfates, no silicones, no parabens, no artificial colorants, and no mineral oil, your hair will not only be shaped but well hydrated and moisturized.
L'Oreál Paris Magic Root Precision Pen ($10, Target)
Cover up peaking roots and even gray hairs with this unique magic precision brush. You won't have to worry about paying for color touch-ups as often with this pen right here!
Maybelline New York City Bronzer & Contour Powder ($10, Walgreens)
This radiant bronzer and its velvety finish is all you need for an effortless glow. Available in an array of colors, there's one for everybody.
Maybelline New York Snapscara ($6, Target)
This pigmented wax-free mascara is comes in four vibrant colors. So whether you're looking for something simple or something that screams rockstar, this long wear mascara is for you.
Neutrogena Hydro Boost City Shield Facial Gel Mist ($20, Target)
Use this mist under or over your makeup for a flawless and all-day finish. The lightweight formula hydrates the skin while keeping your foundation right in place.
NYX Can't Stop Won't Stop Contour Concealer ($9, Target)
Available in 24 highly pigmented hues, this lightweight liquid won't transfer and is super blendable. Make those dark circles disappear with this full-coverage creamy concealer.
Olay Clay Stick Masks ($10, Target)
Who said masking had to be messy? Sticks make beauty so much easier, and these Olay masks are included. Hydrate, detox, or smooth with one of these three amazing formulas.
Physicians Formula Skin Booster Vitamin Shots ($13, Physicians Formula)
Serums can be so expensive, but not this one. Get high-end hydration for only $13 with this vitamin-packed skin booster.
The Perfect Matcha 3-In-1 Melting Cleansing Balm ($13, Physicians Formula)
An ultra gentle 3-in-1 cleansing balm that melts away makeup, washes away impurities, and leaves the skin fully supple and hydrated.
We'll just say it: You're welcome.
Save a few extra dollars this year.
*Psst: if you choose to purchase an item from this post, Cafemom may receive a small cut. Each item and price is up to date at the time of publication; however, an item may be sold out or the price may be different at a later date.
