Parents of kids and tweens who have access to smart devices are all too familiar with Toca Boca. The app features insanely adorable world-building characters and kids are obsessed with it. Recently H&M partnered with this cutesy app to bring Toca-themed back-to-school designs to the forefront — and the clothes are so cute, you might actually want them in your size.
The capsule collection features a ton of beloved characters in signature bright colors and adorable animations.
The collection features jersey tops, sweatshirts, dresses, and tracksuits, along with shoes and accessories, such as sneakers, socks, and soft toy bags.
Sweatshirt with Motif ($18.99, H&M)
Kids are going to love the quirky style details.
Interactive elements are peppered throughout the collection and serve as a "theme." Pieces have flashy foil prints, 3D appliques, and reversible sequins.
Sneakers with Lights ($34.99, H&M)
The idea is to give kids the ability to truly express themselves and embrace their "weird."
“With a sense of discovery and playfulness, we wanted to convey that feeling of Toca Life: the humour, quirkiness, interactivity and creativity. Each piece in the collection is not only a form of self-expression for a child — and physically allows them to move freely and comfortably — but also an encouragement to think that the possibilities in everyday life are limitless,” Sofia Löfstedt, H&M’s Assortment Designer Kids, said in a press release.
Soft Backpack ($19.99, H&M)
And honestly, couldn't the world use a little more unapologetic quirkiness?
“The essence of Toca Life is rooted in everyday life, so we made sure to represent every part of children’s day-to-day in the H&M collaboration. Maybe a kid wants their sweatshirt to reflect how they’re feeling, and partway through the day they decide they’re feeling a different way – it’s cool that their clothing can be a tool to reflect that,” Sebastien Roux, Toca Boca’s Art Director also noted in a press release.
And that's some back-to-school shopping we can get behind.
3-Pack Socks ($5.99, H&M)
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