The holiday season is just around the corner, and Amazon has once again come to the rescue with its much-anticipated Toys We Love List for 2023. This annual list is a treasure trove of gift ideas that cater to all ages, featuring more than 200 toys from renowned brands such as Lego, Mattel, and Disney, as well as offerings from smaller businesses such as Magna-Tiles, Taco vs. Burrito, Thames & Kosmos, and Orijin Bees.
What makes this year's list even more exciting is the inclusion of 100 brand-new toys and 80 exclusive Amazon finds, ensuring there's something for everyone on your holiday shopping list.
The creation of the Toys We Love List is no small feat. Amazon's dedicated toys team scours the company's vast inventory, which boasts nearly 12 million toys and games in the U.S. store, to curate this annual collection. Their keen eye for spotting emerging trends, timeless classics, and unique finds ensures customers can make informed choices when shopping for the perfect gift.
This year's Toys We Love List mirrors the hottest trends in the world of toys and pop culture, reflecting the pulse of 2023. Here's a closer look at some of the trends featured on the list.
Barbie Science Lab Playset
$29.99
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Pop Culture Moments: From Barbiecore to Taylor Swift's Eras Tour, pop culture continues to influence the toy market. The list pays homage to these cultural phenomena with items like the Amazon-exclusive Barbie Science Lab Playset, the Pop Style Bracelet Maker, and the Disney 100 Wonderful World of Color Tinker Bell.
Teenage Mutant Ninja Turtles: Mutant Mayhem Role Play Treasure Chest
'90's Nostalgia: Nostalgic 1990's toys are experiencing a revival, thanks to blockbuster movie releases such as Super Mario Bros., Teenage Mutant Ninja Turtles: Mutant Mayhem, and Transformers: Rise of the Beasts. Amazon's list brings back memories with items like the Super Mario Bros. Movie 7-inch Bowser Action Figure, the Teenage Mutant Ninja Turtles Mutant Mayhem Be a Ninja Roleplay Set, and the Transformers Beast-Mode Bumblebee.
MGA Entertainment Miniverse Make It Mini Multipack
The Mini Craze: Small but mighty miniature toys are all the rage this year. The MGA Entertainment Miniverse Make It Mini Multipack is a standout example, appealing to collectors and kids alike with its collection of tiny treasures.
Sesame Street Comfy Cozy Monster Hugs Elmo
Zen Toys for All Ages: Stress-relief toys have gained immense popularity. The list features soothing options such as the Sesame Street Monster Meditation Elmo plushie, sensory items like the Creativity for Kids Outer Space Sensory Bin, and the Lego Icons Tranquil Garden building set, perfect for those seeking moments of calm in a busy world.
*Psst: if you choose to purchase an item from this post, CafeMom.com may receive a small cut. Each item and price is up to date at the time of publication; however, an item may be sold out or the price may be different at a later date.
