We're going to dare say that brows might be the single most important aspect of one's face, and only those who don't understand will probably say that we're being dramatic. Even the most beginner-level makeup lovers know how to do their brows, because a fresh arch can truly transform your entire face. Let's be real: Some of us won't even leave the house if our brows aren't on. Are we wrong? We thought not.
And when we wake up in the morning and put them on, chances are we're relying on Anastasia Beverly Hills to make bold arches happen. After three long years without a single new brow release, an exciting new hybrid product is on its way. It's like nothing we've ever seen before and exactly what we've been wanting.
When you think of Anastasia Beverly Hills, we're almost certain your first thought is its eyebrow products.
The brand is undoubtedly the industry leader in eyebrow products. Women and men alike have turned to it for years to perfect their arches. The formulas are reliable, easy to use, and completely mess-free.
But now, after the continued success of fan favorites Dipbrow Pomade and Tinted Brow Gel, which launched around three years ago, another brow product launch is long overdue.
And though the phrase "If it ain't broke, don't fix it" is more than true here, the idea of a formula merging the two is a dream for the ages. Lucky for us, we don't have to dream anymore, because the newest launch is just that.
Behold: a new hybrid of the two, Dipbrow Gel.
"Introducing DIPBROW GEL • Our first brow launch in 3 years ???? • 11 shades of a full coverage & pigment gel • Filling in your brows has never been easier. • Pairs with any ABH brow product, and looks great on its own • Fully matte colors that match our Dipbrow Pomade," the brand shared on Instagram.
Launching in 11 diverse shades, the formula is universal.
From "blonde" to "granite" and from subtle to statement coverage, this new gel formula makes taking your brow to the next level so, so simple. Anastasia Beverly Hills even created a chart displaying the various shades on different skin tones and hair colors, so you'll know for sure which shade is your perfect match.
This product combines the best of both worlds: It boasts the pigment of the pomade and the lightweight formula of the tinted gel.
If sculpting your brows with pomade isn't your strength, but the color payoff of the gel is way too light, have no fear. We were unsure how Anastasia Beverly Hills could top its previous brow launches, but it has with this miracle product.
The results speak for themselves.
Easy to apply, long-wear brows come in an instant now thanks to this genius launch. The compact packaging also makes slaying on the go a breeze, and it can be applied basically anywhere.
The versatile formula is also waterproof.
Rain, snow, not even an accidental slip in the pool can stand up against this everything-proof gel. Even if your mascara doesn't stay in place, your brows surely will. Take that, springtime rain.
It officially launches March 4 at Anastasia Beverly Hills and online at its official retailers on March 7. Each shade retails for $18.
And if you haven't had a chance to try the two favorites yourself, now is your chance right before the Dipbrow Gel release.
Tinted Brow Gel ($22, Sephora)
For those with thin, sparse brows, this unique and botanical formula gives the appearance of fuller, thicker brows in an instant. The combination of cream and gel effortlessly defines and fills in the look of brows while controlling and shaping without flaking or fading.
Dipbrow Pomade ($18, Sephora)
This creamy, multitasking product glides on skin and hair smoothly to create clean, defined brows. The standout formula works as a brow primer and provides color, sculpture, and shading. It is ideal for oily skin and in humid climates.
