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Above many other high-end brands, Anastasia Beverly Hills is a crowd favorite when it comes to eye shadow palettes. Over the past decade, it's dominated the beauty market with creations such as Modern Renaissance, Soft Glam, and even Subculture despite a few developmental hiccups.
It's been a hot minute since the brand released another blockbuster palette. Next week, however, the brand is finally releasing one of its most anticipated palettes ever.
This is Claudia Soare. You likely know as her by her Instagram moniker, Norvina.
For those of you that don't know, she's the president of Anastasia Beverly Hills and the daughter of brand founder Anastasia Soare.
Much to her 1.3 million followers' delight, Norvina started teasing her very own ABH eye palette late last year with no hint as to when it would be out.
But then SURPRISE, BITCH — Norvina and the brand revealed the palette this weekend.
And its insides are an actual dream come true.
THOSE PINKS. THOSE LAVENDERS. THOSE MATTE MAHOGANIES.
Take a look at the buttery swatches. I need to fan myself.
Better yet, look at the swatches on... a leg? Look, I'm not going to question it because this palette already looks fire as hell.
Swatches aren't everything when it comes to determining eye shadow quality, though, so Norvina kept the teasers coming.
Even from far away, it dazzles.
It's the perfect palette to wear with your I Just Murdered My Third Husband robe.
Oh! Another surprise treat: The palette will be launched in tandem with a Norvina liquid lipstick dubbed Violet, her signature color.
It'll retail for $20.
The liquid lip and the $42 palette will both launch at Anastasia Beverly Hills on July 17.
So basically, this'll be me from now until that day:
Nothing will come between me and this palette.
