This is not a drill. The highly sought-after Benefit Hoola Bronzer is seriously about to drop in two darker shades. After what seems like forever, the bronzer with almost 2,000 five-star reviews on Sephora is about to hit stores in shades that deep-skinned customers can actually use.
Now, instead of being geared toward "fair complexions," the new shades are made for medium to deep hues. That silky smooth formula with the perfect matte finish just got a serious upgrade, and it's about time. You have five days to gather your coin, because Hoola is coming, hunny.
There are very few bronzers out there that have caused the stir that Benefit's Hoola Bronzer has.
The matte bronzer has been a must-have for natural contours and bronzing for years. With no shimmer or glitter, it leaves no residue and makes the skin look fresh and glowing. There has always been, however, just one problem. It only came in two shades, shades that were far too light to serve as bronzers for women with deep skin.
And at this time last year, people were over it.
"It's time to release a Hoola Dark. An actual dark bronzer/contour for darker skin ladies," one makeup lover proclaimed. It was an unfortunate feeling for women with darker skin tones to see one rave review after another and not be able to also have the Hoola experience.
It looks like they heard our cries, because two more shades are on the way.
The expanded shade range is long overdue, but we can't help but say that we're excited. Finally, women with darker skin can try out the bronzer that women with lighter skin tones have been swooning over for years. Especially ahead of the summer, when bronzer is all the rage.
Say hi to Benefit's Hoola Bronzers in Caramel and Toasted.
The two brand-new matte shades have the exact same formula as the originals. They instantly warm the complexion, leaving a healthy-looking, believable glow at any time of the year. The finely milled, matte bronzer blends on smoothly and seamlessly.
Caramel
A light brown bronzer ideal for women with light-medium skin tones.
Toasted
A deeper brown bronzer ideal for women with medium-deep skin tones.
Women of color are HERE. FOR. IT.
"The hoola bronzer FINALLY has darker shades. I’m in there ????????????" this Twitter user exclaimed at the news.
Though there are amazing brands out there with matte bronzers perfect for deep skin, I'd be lying if I said that as a woman of color I wasn't hyped to be able to try out this acclaimed formula.
We've been waiting on this for years and years.
"I’ve been wanting to try the hoola bronzer for so long FINALLY they make darker ones," one person wrote. Now we have a coordinating bronzer to use with our Benefit Hello Happy foundation.
If you do have a fair skin tone, you can purchase the Hoola Bronzer in its original lighter shade now.
As for the new shades, check them out online on February 26 and in stores on March 1. They'll cost $30, just like any other Benefit bronzer.
Now bronze, baby, bronze.
Now Benefit, we're proud of you all, but we're going to need at least two more even deeper shades until we're completely satisfied. But until then, we're going to celebrate Caramel and Toasted. Summer glow, here we come.
