If you've been sleeping on Dollar General, we get it. We hit up Dollar General when we need, well, general stuff such as laundry detergent and mouse traps (especially those us who live in compact and grimy cities like New York City).
But make a point to save up your single bills and stop by your local store — Dollar General's new exclusive makeup line, Believe Beauty, is gorgeous and will make a believer out of you.
Hold the smartphone, because everything costs less than $5.
Allure reports that the Believe Beauty collection spans 140 products, and everything is $5 USD or less. For the price of two subway rides, one nice face mask, or a single mixed drink at a happy hour special, you can buy an eye shadow palette in shades that rival the bigger prestige brands.
Do you believe in makeup at Dollar General? I can hear something inside me saying, "I really need to save my singles for this stuff."
Believe Beauty truly has it all. As we mentioned, the collection contains more than 140 products, so you're sure to find whatever you need at Dollar General. There are eye shadow palettes, lipstick, lipgloss, false eyelashes, mascara (which is always a good drugstore makeup buy), and a liquid foundation — yes, foundation, and it comes in 16 shades. The tinted moisturizer formula also comes in eight shades.
Do you need an affordable eye shadow? Dollar General has a single pan for that.
We're most excited to try Believe Beauty's single eye shadows. As eye shadow fans know, the eternal struggle between palettes and single pans is real, but Believe Beauty's colors are really lovely, and at $4.25 a pop, we can collect them all.
Excuse me, can we talk about this nail polish?
Believe Beauty makes glitter nail polish, and it costs exactly $2.50. We're truly blessed because now Dollar General is our one-stop shop for toilet paper, dish soap, Windex, and cute nail glitter. Now shopping for everything your roommates forget to pick up can be a joy instead of an annoying errand.
The internet is officially obsessed.
You know things are getting serious when brands score reviews and placements by prominent influencers in the beauty sphere. YouTuber Kelly Strack tested a full face of Believe Beauty in May 2019 and gave the products a thumbs-up. She especially loved the $4.75 Believe Beauty Radiant Finish Highlighter in Champagne Kiss.
We are ~mesmerized~ by these Believe Beauty reviews.
YouTuber MakeupByAmarie also reviewed the line for her channel and said, "The quality of these foundations are unreal." She also crafted a stunning sunset look with the Believe Beauty Nearly Nude eye shadow palette, and now we're scrounging through the bottom of our handbags for $5 in change to score this palette for ourselves.
What are we supposed to do? Buy lots of Believe Beauty? Well, we can totally do that.
Select Believe Beauty products are available exclusively in stores at Dollar General, and the entire line is available online. Like the rest of the internet, we're a believer. With nothing above $5, there's no turning back — we are so ready to take the full-face challenge.
