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Since the beginning of 2017, Ulta has been sweeping up indie beauty brands left and right, ultimately creating what can only be described as "indie beauty heaven on Earth."
There's just one catch: not all of them are available in-store, and therefore some of them fly way under the radar among the massive mainstream brands that dominate the brand's website.
That is, until now. Peep 23 indie brands you can buy all at once from Ulta's website:
Ofra Cosmetics
Storybook Cosmetics
Frank Body
Patchology
Mally Beauty
PUR
NUDESTIX
Mario Badescu
Morphe
Dose of Colors
Note Cosmetics
Da Bomb
Lottie London
Lime Crime
Love Beauty & Planet
Wunder2
BH Cosmetics
Bronx Colors
Fizz + Bubble
J.Cat Beauty
Human + Kind
Winky Lux
Woosh Beauty
