2019 has been the year of beauty YouTuber makeup-launch fails. From those god-awful hairy Jaclyn Hill lipsticks to Jeffree Star coming under fire for his lippies sweating, our expectations for these makeup launches is honestly at an all-time low. However, when Jackie Aina announced she would be dropping her first-ever eye shadow collab with Anastasia Beverly Hills, we couldn't help but be overcome with optimism. Well, it's proving to be for good reason, as other YouTubers are praising the palette after yesterday's official launch.
Ahead, check out some of our favorite YouTuber looks created using this wig-snatching color palette.
Alissa Ashley
Leave it to one of the beauty maven's closest friends to review her highly anticipated palette first. Ashley gushed equally over her longtime big sis Aina and her amazing new palette in a mesmerizing eye shadow tutorial with a look that was all about smoked-out purple. The creation was completed with subtle hints of pink on the lid as a transition shade.
Youkeyy
"The fact that she remembered little ole me, and wanted me to have this palette… Like, Jackie, Jackie, Jackie, Jackie…," she jokingly fake-cried while introducing the video. The fiery bronze look was of course created with the palette that she described as executing "a course of action pertaining to the snatching of wigs!" Needless to say, she's obsessed.
Iris Beilin
"I have to say, the palette's bomb. It's worth your money, like it's nice, I don't have anything bad to say. Normally with palettes you have to do the extra for it to work, and I literally followed the tutorial the same way she did it, I did it, and it came out the same. Same payoff of color, without adding extra stuff…," the Afro-Latina YouTuber said about the vibrant and easy-to-use colors.
Manny Mua
Even Manny Gutierrez had something to say.
"This is a win. I think that this is an absolutely beautiful palette and I think that the shades are so much more rich and deep and gorgeous in real life and in person. I love how much dimension they have, and I love how much variety the palette has itself," the sometimes super-harsh makeup critic said about the palette. The YouTuber created a look that focused more on gold and had us all dreaming of shimmer.
Kathleen Lights
In short, everyone loves this palette. This popular YouTuber created a more icy look using lots of the palette's lighter colors for a lid that was both seductive and simple. Even more, she tried out ABH's newest complexion products to set off the entire look. Looks like ABH has some winners on their hands.
MonicaStyle Muse
"Wow, Jackie Aina, I just have one thing to say, maybe just one. Why did you have to off like that? Like, why was that necessary for you to do the most with this palette. Like I'm not even that b*tch who knows how to do the most, but with this palette, I really feel like you made me feel like I'm like an expert," the gushing YouTuber said about the palette, which she used to create a seamless purple look.
Dilan Sabah
The makeup junkie gave Aina's newest launch five stars and described the colors as "approachable." She created a look with a hollow inner corner for an open-eye effect that we're obsessed with.
So hey, the proof is in the pudding. The palette is a certified banger, and we couldn't be happier for the recently engaged YouTuber and her über-successful launch.
Jackie Aina Eyeshadow Palette ($45, Sephora)
So what are you waiting for? It's finally time for you to get your hands on this amazing palette!
