Jeffree Star has reviewed a lot of beauty products in the time he's been making YouTube videos. As a former makeup artist and beauty brand founder, his standards for quality are VERY high — so if he likes something, his fans know that it's good.
In fact, his approval comes with a catchphrase: "Is this Jeffree Star approved?"
Star has approved 33 products over the last two years — here's every single one of them, ranked by price.
E.L.F. Baked Highlighter
($4, E.L.F. Cosmetics)
Wet N Wild Photo Focus Foundation
($6, Wet N Wild)
Molly Cosmetics Silisponge
($10, Molly Cosmetics)
L'Oreal Paris Studio Secrets Professional Magic Perfecting Base
($11, Walmart)
L'Oreal Infallible Pro-Glow Foundation
($13, Ulta)
Ciate London Liquid Velvet Moisturizing Matte Liquid Lipstick
($19, Sephora)
Huda Beauty Liquid Matte
($20, Sephora)
Bitterlace Beauty Prism Rainbow Highlighter
($22, Bitterlace Beauty)
Sarazaar 24K Gold Highlighter
($22, Sarazaar)
Smashbox Always On Liquid Lipstick
($24, Smashbox)
Milk Makeup Cooling Water Stick
($24, Milk Makeup)
Bitterlace Beauty Halloween Highlighters
($28 each, Bitterlace Beauty)
Marc Jacobs Beauty Liquid Lip Creme
($28, Marc Jacobs Beauty)
Milk Makeup Holographic Stick
($28, Milk Makeup)
Burberry Liquid Lip Velvets
($34, Sephora)
Dior Couture Color Rouge Dior Lipstick
($35, Nordstrom)
Iconic London Limited Edition Illuminator
($38, Iconic London)
Kylie Cosmetics KoKo Kollection
($40, Kylie Cosmetics)
CoverFX Custom Enhancer Drops
($42, CoverFx)
Kylie Cosmetics The Bronze Palette
($42, Kylie Cosmetics)
Kylie Cosmetics The Burgundy Palette
($42, Kylie Cosmetics)
Kylie Cosmetics Royal Peach Palette
($45, Kylie Cosmetics)
Milky Dress Black Luster Mask
($52, Memebox)
Lancome La Rose Blush Poudre
($60, Lancome)
Giorgio Armani Power Fabric Longwear Foundation
($64, Sephora)
Gucci Satin Matte Liquid Foundation
($65, Neiman Marcus)
Surratt Beauty Surreal Skin Foundation Wand
($65, Sephora)
GlamGlow Gravity Mud Firming Treatment Sonic Blue
($69, Sephora)
Cle De Peau Beaute Radiant Cream Foundation
($125, Cle De Peau Beaute)
By Terry Imperlious Elixir De Perle
($140, Bluemercury)
Sisley Paris Double Tenseur Primer
($192, Sisley Paris)
La Prairie Skin Caviar Concealer + Foundation
($225, Nordstrom)
Decorte AQ Meliority Intensive Cream
($1,000, Saks Fifth Avenue)
So, how much — on average — does a Jeffree Star-approved product actually cost?
According to the math, the average price of a J.Star-approved product is $75. But, when you ignore the $1,000 outlier, it's actually a much more affordable $46.
So there you have it. Jeffree Star's stamp of approval? It doesn't depend as much on price as you'd think.