When thinking about Juvia's Place, the first thing that probably comes to mind are those high-intensity pigments. Its shimmery and matte eye shadow and blush formulas have made them a fan favorite, and the ornate packaging puts the competitors to shame. Influencers, celebs, and makeup artists alike swear by the affordable makeup and will do just about anything to get their hands on it — us, too.
So when the brand teased foundations a month ago, we daydreamed of an inclusive, smooth, and full-coverage foundations that would have us tossing our others by the wayside. Well, it's almost here, and it comes in 42 shades that anyone can wear. The campaign is even more mesmerizing.
Juvia's Place has already mastered palettes.
The indie brand that everyone can't seem to get enough of is responsible for some of the most dazzling and affordable eye and face palettes that we've ever laid eyes on. With every new launch, we find ourselves more amazed and shelling out all of our coins to add it to our already packed makeup collections.
And now it's about to perfect foundation.
After what feels like an eternity, the brand is finally launching its first complexion product.
"We are beyond excited, humbled and grateful to be given the opportunity to Introduce our new rich and creamy complexion category. This Magical formula is a full coverage foundation that melts into your skin while giving a radiant and velvety Matte finish," the brand announced on its Instagram page.
The radiant, full-coverage formula, which launches May 20, comes in 42 inclusive shades.
Like the rest of Juvia's Place's makeup, the formula is made from only the best ingredients out there.
"Made in Italy with top of the line ingredients and technology," the brand continued. "The Result of this outstanding formula is total FLAWLESSNESS, Cruelty Free Formula, Vegan, Oil Free, and Paraben Free."
The launch comes alongside Juvia's I Am Magic campaign.
In a mesmerizing photo, the brand announced the empowering movement.
"We are so grateful and thankful for all love and support. Here’s a first look from our I Am Magic Campaign. In a society where there is pressure to be picture perfect, at Juvia’s Place we believe beauty comes in different forms, colors, shapes and sizes. Regardless of what skin color you are, the most beautiful thing is confidence and loving yourself. You are Magic," the brand shared.
But that's not it; concealers are also on the way.
In early April the brand announced that not only were foundations on the way but that concealers were, too. For now, there's no word on the concealer's release, but we're expecting that the long-awaited product will be equally as inclusive and full-coverage.
And while we hold our breath until the 20th, here are the best-selling Juvia's Place products available now.
Only The Tribe Highlighter Volume 1 ($15, Ulta)
Enhance your natural features with The Tribe Highlighter Vol. 1, a beautiful bronzed shade that creates effortless luminosity. The brown highlighter with light specks of silver will have your skin glowing to brand-new heights. Even better, the masterfully formulated powder is perfect for darker skin tones.
Warrior II Eyeshadow Palette ($20, Ulta)
Juvia's Place Warrior II Eyeshadow Palette is a revamp of the first edition Warrior Palette, with a more extensive collection of gorgeous neutral shades. Experience the beauty ritual of goddesses by indulging in a unique collection of eye shadows inspired by rich earth tones that deliver depth and dimension to your eyes. The Warrior eye shadow palette features a gorgeous combination of golds, bronzes and browns. These shades were handpicked to create effortless radiance with incredible staying power.
The Tribe Eyeshadow Palette ($20, Ulta)
The Tribe Eyeshadow Palette represents a true one-of-a-kind embodiment of elegance and beauty at its finest. This collection of 12 highly colorful pigments in pearl and metallic finishes will transport you into a haven of green and gold like no other palette before.
Matte Liquid Lipstick ($12, Ulta)
The Juvia's Place Matte Liquid Lipsticks aren't like the others. The smooth formula is completely non-transfer. However, it doesn't overdry the lips or cause any buildup as many matte formulas do. Available in a literal rainbow of colors, this lipstick will have your lips thanking you for the gift of Juvia.
Bella Blush ($5.60, Ulta)
Juvia's Place Bella blush was formulated with a highly pigmented formula that delivers depth and dimension while also creating effortless luminosity. The brown-girl-friendly formula was made especially with women of color in mind and brings life to any cheekbones.
