The wait is over, Lady Gaga fans. Haus Labs is coming sooner than we think!
In an exciting and long-overdue announcement, the pop star has officially announced that her upcoming beauty brand will be making its home at none other than mega-retailer Amazon, with prices lower than anyone could have imagined.
But that's not all we know. Ahead, check out every must-know detail about Haus Laboratories' arrival and see what fans think about the new campaign. This is a makeup launch you don't want to miss.
After what seemed like an eternity, Lady Gaga's long-awaited makeup brand Haus Laboratories finally has a release date... kind of.
Gaga made the exciting announcement on her Instagram with a touching caption about the impact beauty has had on her life.
"When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true," she began.
She emphasized that makeup has played a huge role in her confidence.
"It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way," she wrote.
But that wasn't all. She unveiled the brand's debut campaign with a mind-blowing teaser video.
"The last thing the word needs is another beauty brand, but that's too bad. They say beauty is in the eye of the beholder; at Haus Laboratories we say beauty is how you see yourself. Your glam, your expression, your artistry. We want you to love yourself. Our haus, your rules," Gaga said in the video featuring nine iconic models.
But here are the real deets about the exciting launch.
Prepare your pockets because you don't have much time! A Gaga fan laid out all the details on Twitter:
"Haus Laboratories what we know so far:
-Pre-order 7/15, launch in September
-Cruelty-free and vegan
-Sold exclusively by Amazon
-Matte black packaging
-Three-product kits priced at $49."
But that's not the only exciting news — the prices are insanely affordable.
"BOF reports that Lady Gaga's HAUS Laboratories is designed to have broad appeal: multi-use colour items for cheeks, eyes and lips come in six shade families, with kits containing all three products priced at a relatively affordable $49. The lip gloss is priced at $16," a tweet read.
So brace yourself because Gaga is about to slay us all.
In the age of music icons becoming beauty moguls *cough cough Rihanna,* everyone is excited to see what's next for Gaga.
"THE QUEEN OF MUSIC IS COMING FOR THE BEAUTY INDUSTRY YASSSSS GODGA !!!" a fan exclaimed about the transition for the music and movie star.
And just like they are for Rihanna, fans are wondering when they can expect new music from Gaga, too.
Did this upcoming launch hint the release of LG6?
"THAT BACKGROUND MUSIC BETTER BE AN INDICATION OF THE ALBUM," a fan demanded in a tweet. And while we don't quite have an answer to that one, we're hoping that the brand's September launch will also come with a new album.
We'll keep you posted on all of the Haus Lab updates because, of course, this is a really big deal.
