Michelle Phan is officially back. After taking some time out, Phan is finally relaunching her makeup line, EM Cosmetics — and it's HEARTBREAKINGLY good.
EM Cosmetics was originally founded in 2013, at the height of Michelle's YouTube fame — but it struggled.
EM Cosmetics' site shut down in December to give Michelle time to revamp the entire line, from formula to packaging — the new logo, inspired by "harmonic proportions," is definitely more sleek and chic.
And the first product from the all-new EM Cosmetics? A range of "light, airy, velvety" lip colors — with a "magnetic" formula.
Even the name is cute — meet the Infinite Lip Cloud lip creme ($16, EM Cosmetics).
There are eight shades of Lip Cloud currently, all inspired by "rich oil paints."
Each color is longwearing, cruelty-free and 100% vegan — all things Phan's fans told her they wanted in a liquid lipstick.
But before you reach for your wallet, I have heartbreaking news — every single shade has already sold out.
Michelle shared that only limited quantities of each lip color would be available — but despite the three-item-per-customer limit, the entire Infinite Cloud Paint line sold out in under three hours.
DAMN.
Let's take a look at the colors we can't buy anymore, shall we? First is Violent Magenta, a deep berry-toned magenta.
Violent Magenta ($16, EM Cosmetics).
And yes, Violent Magenta is STUNNING.
I need this color.
Next is Rose Nude, a dusty-pink shade that was the first to sell out.
Rose Nude ($16, EM Cosmetics).
PRAYING FOR THIS RESTOCK, I NEED THIS SHADE.
How awesome is it that Michelle shows us these colors on a range of skin tones?
Ultramarine Violet, which I covet on a spiritual level, is a deep blue-purple.
Ultramarine Violet ($16, EM Cosmetics).
Dark shades can be tricky in liquid lipsticks — and this is where Lip Cloud's unique, lightweight formula really shines.
Per Phan, the Lip Cloud's "magnetic" formulas contain the line-filling magic of a lip primer, as well as a rich color… literally the best of both worlds.
Living. For. This.
Muted Mauve is a richer, dustier rose pink with cool undertones.
Muted Mauve ($16, EM Cosmetics)
For me, this is how I like to do a nude lip — not nude at all.
Yes, rich pink. Come thruuuuuu.
Faded Clementine is a *slightly* dirty orange — and I mean that in a good way.
Faded Clementine ($16, EM Cosmetics)
It's SO GOOD.
Usually I'd be like "Hard pass" to orange lipsticks, but, sold. I'm into it.
It's perfect.
Yes, yes, a million times YES.
If you missed the Lip Cloud launch, don't worry — the shades will restock soon.
Who knows what Michelle will ~*bless*~ our faces with next?
If the revamped EM line is half as magical as these lipsticks, I am all in.
