So, let's talk about Oribe, because anyone who knows hair care will tell you that it will forever and always be an obsession. It's that fancy hair care brand that those who have gotten their hands on just can't seem to get enough of. And while its products have long been OK to use on natural hair, the brand hasn't made any product for type-four hair — until now.
A line of brand-new products to make curls flourish is here, and we just can't get enough of it. The line has been more than a year in the making and was unveiled this morning in New York City. Let's just say it's worth the hype.
For decades, Oribe has a been a leader in the prestige hair-care market.
There are very few people who try the product and aren't immediately obsessed with the results. I'll never forget my first experience with Oribe: My hairstylist used the entire Gold Lust collection from start to finish on my freshly colored hair, and never in my life had I felt or seen my locks so soft and brilliant.
The products, which are lauded for their high moisture and nutrients, have been known to work on hair of all textures.
As a natural girl, there are very few prestige hair products that work for me. Usually the products aren't heavy enough, for lack of better words. But Oribe is different; my hair is always more than hydrated after using it — and that smell? Out of this world.
That notable high-end packaging and all-around excellence have made Oribe known as having some of the most sought-after hair care formulas on the market.
Cindy Crawford, Yara Shahidi, and Solange, just to name a few, swear by some of the products.
And as if we didn't already love the product, the brand took it a step further with a new collection made specifically for type-four hair textures.
After more than a year of research and formulation with natural hair extraordinaire Stacey Ciceron, Oribe will be releasing four new products made specifically for type-four textures, the most neglected in the hair-care market. The results are everything natural girls could dream of.
Moisture & Control Deep Treatment Masque
This is the ultimate mask for kinky curls that need that extra boost of moisture. Apply this after shampooing and allow it to sit on the hair for about 15 minutes; rinse out with cool water, and you'll be in love.
Priming Lotion Leave-In Conditioning Detangler
Think of this as the hair equivalent as a makeup primer. Use this product first and layer with the others for true curl hold that isn't crunchy or heavy.
Curl Gelée
If EcoStyler Gel is your go-to, like most natural girls, it may be time to kiss it bye-bye. This gelée provides all the hold that tight curls need without the crunch and buildup.
Styling Butter
This really feels like butter, and will make your hair feel like it, too. Wear it under the gelée for extra shine to your curls.
Natural girls, rejoice!
Forget April Fools' Day — this April 1 it's all about Oribe. Be sure to get yours at Oribe.com!
