Tarte is on a roll. From the Face Tape relaunch to the Vitamin C serum to the Adelaine Lemonade collab palette, the newness has kept on coming. And folks, it's looking like the brand won't be slowing down anytime soon. In fact, it's looking like they've just begun. A brand-new, innovative mascara is on the horizon, and it's about to completely revamp your lashes.
But this isn't your average mascara launch, because something even bigger will be following in July that's nothing we've ever seen. We're loving all this Tarte love we've been getting lately — keep it coming.
Let's face it, there's no shortage of mascara in the world.
It's a pretty painless task to find it. Whether it includes a quick pit stop to the drugstore, or an impromptu visit to Sephora or Ulta, you can find mascaras basically anywhere. But let's be clear, all mascaras are definitely not created equal, not even by a long shot.
So regardless of how much access we have to others, when a brand like Tarte Cosmetics launches a mascara of its own, we're all ears.
"Let your lashes be full of themselves with our NEW big EGO™ #vegan mascara!" the brand posted on its Instagram page. "This baby coats each & every lash for MAXXX-imum flutter, voluminous finish, & the best lashes of your lifetime. Our confiDENSE booster brush™ mimics the curves of your lashline to build root to tip volume, & has a twisted double fiber bristle brush for max pigment load."
The soft formula delivers both volume and length.
Leave it to Tarte to pack its first mascara with natural ingredients that protect your lashes on top of magnifying them to new heights. "It’s #plantpowered by nourishing babassu & wears for up to 16 hours, keepin’ your lashes looking EXTRA all day long." The exciting newness will be available April 18 for $23.
But even better, the new launch is about way more than big, bold lashes.
After the brand teased that something "big" was coming, we of course assumed that that something was the mascara, but boy, we couldn't have been more wrong.
Tarte announced an empowering new summit for girls everywhere to come and feel uplifted.
"Who said a big ego has to be a bad thing? We’re so excited to announce tarte is hosting our first-ever big EGO™ girls leadership summit this upcoming July! Inspired by our new confidence-boosting mascara, the summit will be a 3 day event in Orlando FL focused on inspiring & empowering young girls, featuring panels + activities hosted by some of your fave tartelettes & other powerful women!"
The three-day summit is open to women ages 13–18, and registration is now open.
"We’re SO excited to invite girls from all around to apply for a spot at our upcoming big EGO girls leadership summit in July."
And while we'll surely be filling our carts with the new big EGO mascara, and supporting the amazing young women who will be so positively impacted by the summit, we wouldn't be Revelist if we didn't also include some dupes. Ahead, check out four other mascaras that may not be quite as volumizing as Tarte's, but come pretty damn close.
E.L.F. Cosmetics Mineral Infused Mascara ($3, Ulta)
Reformulated for improved performance, the E.L.F. Cosmetics Mineral Infused Mascara contains all-natural mineral wax infused with Kaolin and Zinc Oxide to create full, healthy-looking lashes. The brush head is designed to minimize clumping for optimal application.
Covergirl Exhibitionist Mascara ($11, Ulta)
With Covergirl's Exhibitionist volumizing mascara, lashes are full and defined after only one coat. The volumizing mascara formula glides smoothly onto lashes. Get soft lashes with no flaking or smudging.
NYX The Skinny Mascara ($7, Ulta)
NYX Professional Makeup ultra skinny mascara brush is perfect for coating every lash from root to tip — even along the bottom lash line! Finally, the smallest, thinnest lashes can get extra special attention too. The water-resistant formula and micro brush work together to create long, beautifully defined lashes.
Ardell Wispies Fiber Building Mascara ($9, Ulta)
This is the first mascara to mimic the look of Ardell Beauty's best-selling Wispies lashes. This Mascara features a fiber building formula with a special hourglass-shaped wand that creates your favorite faux lash finish in one step. Hair-like fibers adhere to fringes to amp up volume, length, and dimension all day long.
