Goldfish’s Crumb-Hiding Car Mats Sold Out Fast but They’re Back for a Limited Time

Every parent knows what it’s like to have a car that’s full of cracker crumbs and french fries, but one of the most crumb-producing companies, the maker of Goldfish crackers itself, Pepperidge Farm, has a solution.

And no, the solution is not a kid-sized pressure washer that makes car cleaning way more fun.

Instead, it’s a smart set of two Goldfish car mats in bright orange. With that trademark orange color, who will even notice those crumbs on the floor?

The mats even feature a raised Goldfish pattern, so if your kids happen to drop a whole Goldfish (or two, or 14) on the floor of the car, it will seamlessly blend in. Genius.

The Goldfish Crumb Camouflaging Car Mats

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For Goldfish lovers who need an even deeper clean, the company also sponsored free car washes over the Fourth of July holiday in select areas of New Jersey. It’s as if they get what parents need.

“Do I get anything extra if I have more goldfish crushed into the back seat of my car than anyone else?” asked one curious Instagram user.