Mom Can’t Believe Price of Formula as It Soars to Over $74 Per Can

Many of us have been feeling the squeeze with the soaring costs at the grocery store, but one mom was left positively aghast at how high formula prices have gone.

Jenna Chips, who runs a parenting and travel TikTok account (@quenchyouradventure), posted a TikTok of herself at the grocery store looking stunned and confused by the display of baby formula.

“I don’t understand,” Chips said into the camera with wide eyes. “I can’t tell if this is a joke or not…”

Jenna is a first-time mom who is open about sharing many aspects of her parenting journey, from her postpartum body to the parenting misconceptions she had before having a baby.

Her post on the cost of formula went especially viral, racking up 1.4 million views.

In the video, Jenna shows how one can of formula can cost anywhere between $53 and $74.

@quenchyouradventure That’s soooo much money and most of the time only lasts about a week or 2! #babyformula #parenting ♬ original sound - Jenna & Jeremy