One of the most amazing things about kids is how imaginative they are! Whether they’re playing make-believe with their friends, coming up with stories, or just playing with toys, they’re always showing off their creativity. We all know that nurturing kids’ imagination grows their problem-solving skills, artistry, and individual confidence —that’s exactly why Sun-Maid is bringing back its Board of Imagination!
Last year, Sun-Maid — the brand known for imaginatively transforming raisins into a range of whole fruit-based snacks that are both delicious and better-for-you — launched the world’s first Board of Imagination, and it was a resounding success. With their parents’ help, over 1,300 kids applied to be on the Sun-Maid Board of Imagination, which brought childhood’s most creative minds together with Sun-Maid executives to help move the brand’s imagination further into wild and whimsical places!
Last Year’s Board
The selected winners received a one-year “term”, where they were able to share their imaginative ideas about new products and flavors with the Sun-Maid executive team, and even helped influence marketing efforts! Each winner also received a $5,000 scholarship, a $5,000 donation to their school, and a year’s supply of snacks for their school. Throughout the year, the kids attended virtual board meetings, where they approved Sun-Maid’s official Day of Imagination, reviewed new flavors of Sun-Maid snacks, conducted market research at their local grocery stores, promoted Halloween and holiday marketing initiatives, and are in the process of choosing kid-designed artwork to be featured exclusively on Sun-Maid products at Target (with 100% of proceeds benefiting a child-focused charity).
This Year’s Board
This year, the Board of Imagination is back and better than ever! The Board of Imagination will kick off with an in-person inauguration at Sun-Maid headquarters in Fresno, California. This year’s board members will be even more involved in product development, and they’ll attend virtual board meetings throughout the year with Sun-Maid’s C-suite executives (like Harry Overly, Sun-Maid President, CEO & Chief Imagination Wrangler) and the actual Sun-Maid marketing team. The Board will receive engaging challenges and lots of exclusive swag and snacks.
Once again, there will be five winners from the national competition. Winners will receive a $5,000 scholarship and $5,000 for their school — as well as a year’s worth of Sun-Maid Snacks.
Day of Imagination
Last year’s board approved a “Day of Imagination” where Sun-Maid’s entire company took a day to focus on their own personal creative passions. This year, the program will expand into a year-long effort featuring events and imaginative resources for employees.
How to Apply
This incredibly exciting opportunity isn’t just a great chance for kids to get involved in a bigger project, it’s also so fun! Kids can explore their creativity, boost their imagination, and work on leadership skills all at once. Parents can help their kid(s) apply to be on the Board of Imagination here. Applications are open through January 28th!
