It’s not often that you get to launch a business with your spouse targeting little Black and brown children, but that’s exactly what Dwyane Wade and Gabrielle Union are doing. The power couple launched their company PROUDLY last year with diaper and skincare products that are EWG-verified, according to a press release shared with Mom.com. Now they are expanding their product line to include hair care, and parents couldn’t be more filled with anticipation and excitement.
During their conversation with Mom.com, Union also reflected on their daughter Kaavia, who would often reach for her parents’ hair products during wash day but unfortunately wasn’t able to use them because of concerns that they were too harsh and not kid-friendly. Regardless, Wade shared that Kaavia’s wash day is a big deal in their house, admitting that he’s messed up once or twice styling her hair.
But, according to Union, Kaavia is quite selective about who gets to participate in wash day.
As for what parents can expect from the new hair care products, Wade assured everyone that the products will have their signature sweet vanilla scent. The line includes a softening shampoo, moisturizing medium conditioner, a nourishing heavy conditioner, and a defining detangler. All of the products promote a healthy scalp and include nourishing oils like rosemary, grapeseed, and jojoba. Each item is priced at $12.99 and can be found at Target and Target.com.
