The wait is finally over. The presale for Lady Gaga's makeup brand Haus Labs has begun, and we officially have the swatches to prove it. The radiant pre-curated collections have made their way to Amazon, and fans are clamoring to get their hands on them as fast as possible. From glimmering gold shadows to velvety creams that add life to any set of lips, Haus Labs is coming with some serious heat for its first launch.
So ahead, check out everything the long-awaited brand has to offer. We promise you'll be emptying your pockets in no time.
Today's the day, everyone.
The presale for Haus Labs has officially kicked off for Amazon Prime Day, and fans are rushing to get their hands on Lady Gaga's first beauty launch. According to Trend Mood, the array of options include:
"6 RIP #LipLiner demi-matte, waterproof, and sharpenable, 6 Le Riot #LipGloss high-shine with shimmer, pearl, and pure pigment finishes, 6 Glam Attack liquid-shimmer powders that you can layer on top of other products to transform their finish, or wear alone. 9 different duos, 2 lip liners $26, 2 glosses $32, 2 Glam Attacks $36 and also in 6 different three-piece sets $49 which includes an RIP Lip Liner, a Le Riot Gloss, and a Glam Attack."
Of course, the swatches are rolling in.
"OUR HAUS IS OPEN FOR PRE-ORDER! We created these tools for you to inspire endless self-expression. This is YOUR GLAM. YOUR EXPRESSION. YOUR ARTISTRY," the brand shared on Instagram. "Available now for GLOBAL pre-order on hauslabs.com & @amazon (for Prime members, select countries)."
Fans can't get enough of the minimally edited photos.
Unlike most brands' swatch photos, which are highly edited with blurred-out skin textures, Haus Labs kept everything realistic to give consumers a true taste of what they can expect.
"I love that they’re showing the actual skin texture of the models. This is what we want to see as consumers," someone commented under a post of the array of swatches.
The products were described as "high fashion."
"I'm surprised that I am the only one who is impressed about the quality of these products. Yes, I smell the quality even through the screen. It doesn't look boring to me, the opposite. This has so much class and high fashion look, I'm in love," someone wrote of the sleek packaging and quality-grade appearance of the products.
Fans are loving each product's versatility.
"This collection is well curated and beautiful! A multi use product is always a must have for me Because I do makeup for a living," a professional noted.
"Haven’t been excited about any recent makeup launches but this is bomb.com, I need everything," commented another.
And for everyone who complained about being able to only buy sets, the entire launch will be available soon enough.
"Guys this is only the preorder stuff. The actual entire collection releases in September, so you can get stuff individually. Plus there’s gonna be way more stuff. This is just the first taste," an Instagram user reassured fans who had plenty of questions.
So will you be putting the products to the test?
The chance to create your own dramatic and fierce looks with these multidimensional and shimmer-filled formulas is almost here. So head over to Amazon for Prime Day and place your order ASAP!
