Khloé Kardashian is coming under fire for her latest business move. It looks like her daughter True, whom she shares with ex Tristan Thompson, is getting into the modeling business. The Kardashian-Jenner clan are well known for the number of products they endorse both on social media and their show, The Kardashians — whether it's their own brand or one they're paid to promote. But just because endorsements are the family business doesn’t mean that it’s something people think the younger members of the family should participate in.
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True was eager to share the news.
Khloé and True announced on Instagram earlier this week that the 6-year-old is doing a partnership with the brand Zip N’ Bear.
“Hey guys, I have an announcement,” True said in the video while sitting against a giant stuffed bear. “I’m the face of Zip N’ Bear!”
Khloé couldn't be prouder of her baby girl.
“True is so excited to be the new face of Zip N’ Bear. She loves these jams and she’s more excited about the fact that Little Zippy, who you can snuggle and cuddle with, has matching pajamas,” Khloé explained in the video.
She shouted out the brand, sharing her excitement in the video’s caption, writing, “@zipnbear I’m so happy for my sweet True!”
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Is True just another nepo baby?
Mom and dad are both excited. Page Six reported that Tristan shared Khloé’s video, writing, “My Tutu looks soo beautiful. Let’s goo @zipnbear.”
But many of Khloé’s fans think she’s gone too far. “Oh gosh the kartrashians are throwing their nepo kids down our throat,” one person wrote. “Will they ever go away.”
People feel like True stepping into the endorsement pool is too much.
“Why don’t you teach her about helping others and donate proceeds to charity?” someone asked.
Another chimed in: “Umm no. Can’t you make your millions of dollars somewhere else?”
“Wtf she’s a kid shouldn’t be working,” someone replied.
“Don’t get me wrong True and all the kids are adorable but we are tired,” another person wrote. “Read the room Kardashians. No more give us a break.”
True has definitely picked up tips from her mom.
Meanwhile, Zip N’ Bear shared the news on its Instagram, complete with a photo shoot True did modeling the pajamas.
“Dreams really do come True! Have you met the newest face of Zip N' Bear, True? She's obsessed with wearing our Zip N' Bear pajamas during late night dance + karaoke parties with Tatum and her cousins,” the caption read.
Looks like her modeling career is already off and running!
