The decision to go blonde requires some serious commitment. It takes financial dedication and a whole lot of TLC. But one of the number one things you need after taking the plunge is a quality purple shampoo. Purple shampoos are cleansers with purple pigments to keep the hair's undertones cool. Though many still don't understand what that has to do with keeping hair blonde, the science behind these shampoos is fool-proof.
So for anyone who is blonde, or thinking about going light, you should consider adding one of these 17 shampoos to your collection.
Amika Bust Your Brass Cool Blonde Shampoo ($20, Sephora)
This ultra-violet, brass-busting shampoo delivers bright and shiny, cool-toned results — perfect for blonde, silver, and gray-colored hair, whether natural or enhanced.
Clairol Professional Shimmer Lights Blonde & Silver Shampoo ($9, Target)
This color-enhancing shampoo utilizes a protein-enriched conditioning formula to tone down brassiness on blonde or gray hair. It renews and refreshes faded highlights and ash-toned hair and also removes dull yellow tones in gray and white hair.
Davines Alchemic Silver Shampoo ($20, Jet)
This shampoo is highly recommended for white hair and for hair that has turned yellow due to bleaching or long exposure to sun. It contains hydrolyzed milk proteins for intense conditioning and protection.
dpHue Cool Blonde Shampoo ($24, Sephora)
This shampoo neutralizes the hair’s yellow tones and reduces brassiness and warmth while it gently cleanses. Perfect for any hair color, it can be used on color-treated and natural hair.
IGK Mixed Feelings Leave-In Blonde Drops ($29, Sephora)
These concentrated purple pigment drops formula tone blonde, silver, and violet hair when added to any styling product.
Joico Color Balance Purple Shampoo ($16, Ulta)
This Joico color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde, silver, and gray hair.
Kristin Ess The One Purple Shampoo ($12, Target)
It only makes sense that Hollywood's favorite colorist would create a purple shampoo. This Kristin Ess treatment revives blonde tresses almost instantly.
Matrix Total Results So Silver Shampoo ($16, Ulta)
If you have silver strands, this is for you. This professional salon clarifying shampoo cleanses and neutralizes unwanted brassy warmth and eliminates dull yellow tones.
Not Your Mother's Activated Bamboo & Purple Moonstone Restore & Reclaim Shampoo ($9, Ulta)
This blend of activated bamboo charcoal and purple moonstone rebalances the hair and scalp to combat impurities and buildup. It enlivens hair without harsh chemicals for a replenished and purified cleanse.
Pureology Strength Cure Best Blonde Purple Shampoo ($56, Ulta)
Cleanse, restore, and tone highlighted or blonde color-treated hair with this salon-quality shampoo. The formula features deep purple pigments and Antifade Complex to help keep lightened hair toned while neutralizing brassiness.
Redken Color Extend Bondage Color Depositing Purple Shampoo ($20, Ulta)
Redken Color Extend Blondage is a color-depositing and protecting purple shampoo for blonde hair. The pure violet pigments remove unwanted brassiness to leave your blonde hair color cool and bright.
Sexy Hair Violet Shampoo For Blonde ($20, Ulta)
This violet shampoo cleanses and helps counteract brassiness, keeping your blonde staying bright and hydrated.
Drybar Blonde Ale Brightening Shampoo ($59, Ulta)
All bright and no brass! This highly pigmented purple shampoo cancels out warmth in blonde, gray, and white hair.
John Frieda Sheer Blonde Renew Tone Restoring Shampoo ($8, Ulta)
Sheer Blonde Color Renew Tone Restoring Shampoo by John Frieda renews color for noticeable brighter blonde in three washes.
OGX Hydrate and Color Reviving Lavender Platinum Shampoo ($7, Bed, Bath & Beyond)
This color-protecting shampoo is the ultimate shampoo for platinum hair. Remove warmth from blonde tresses almost instantly.
Pravana The Perfect Blonde Shampoo ($44, Ulta)
Kick brass to the curb with this sulfate-free shampoo for blonde, silver, or highlighted hair. The toning system banishes brassiness and brightens, taking blondes from dull to bombshell in one shampoo!
TIGI Bed Head Dumb Blonde Shampoo ($13, Ulta)
This rich lather is packed with tons of nourishing treats to strengthen bleached and multiprocessed hair. Let this shampoo fight to work its magic to add vibrancy and create healthy-looking hair.
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