The news of Kat Von D’s departure from the cosmetic line she helmed nearly 12 years ago may have you crying into your Lock-It Setting Powder — but fear not! An announcement from the brand’s new management, Kendo, has confirmed that your favorite products from the line won’t be going anywhere. However, the same can’t be said for the general aesthetic of the brand. Of course, the name has changed to KVD Vegan Beauty, which confusingly has nothing to do with Kat Von D, and with that comes a new line of packaging that loyal fans will have to adjust to. It shouldn’t be hard since the overhaul of Kat Von D Beauty means stepping away from a string of bad PR associated with the former owners' radical assertions on anti-vaccination and the comments that had her labeled as anti-Semitic.
The brand moves on to greener pastures as they aim to build a line that rests on the importance of vegan offerings in a market that is still flooded with a lack of respect for our precious planet. As we mourn the loss of a once problematic brand, let’s take a walk down memory lane and highlight some of the former Kat Von D Beauty products that die-hard fans just can’t live without.
Everlasting Liquid Lipstick
Everyone loves a long-lasting lipstick in liquid form. The high pigment Everlasting Liquid Lipstick is available in 42 shades and provides the control one needs to get their pout just right. Fans have raved about the product’s ability to withstand food, drinks, and sweat without even the slightest disruption in its application.
Tattoo Liner
Creating the perfect Kat eye is not without its challenges, but the introduction of the Tattoo Liner helped makeup fans feel more secure in crafting their look. The precision of the Tattoo Liner is unmatched and the amount of actual product is worth the price tag.
Lock-It Concealer Crème
A concealer that offers over 20 shades to choose from is impressive, but the real gem in this line of concealers is the natural finish. The white shade allows you to blend with other concealer shades to create a custom option, and also works as an optimal base for eye shadows.
Shade + Light Face Contour Refillable Palette
When contouring was all the rage, the Face + Light Contour Palette had us prepping our face before we could even get the product in our hands. The shade range is notable, as it allows various skin tones to find their perfect match by mixing colours or simply selecting the one shade on its own. And it’s refillable? Sold.
Lock-It Foundation
Finding a foundation that hits all the marks is tricky, but the popularity of the Lock-It Foundation proves that Kat Von D Beauty was onto something. Between its ability to build on coverage and its claim of lasting all day, beauty junkies from all over the world agree that the Lock-It Foundation is the ideal matte finish for any look.
Studded Kiss Crème Lipstick
For the days when you don’t want something as heavy-duty as the Everlasting Liquid Lipstick, the cosmetic lines Studded Kiss Crème Lipstick is a great alternative. This lightweight formula is perfect for a daytime look but can be built on for a more dramatic effect at night. Plus, the package is just as edgy as the available shades.
Saint & Sinner Fragrances
It may not be the most popular product from the line, but you have to admit that there was something super badass about the Saint and Sinner fragrances when they first came out. For nostalgia purposes, we had to put this one on the list. The eventual redesign of the packaging proves that these fragrances are worthy of display.
Lock-It Setting Powder
We’re ending with what is possibly the best of the best — the Lock-It Setting Powder. Whether you bought it on your own accord or fell in love with it when you received it as a mini sample from Sephora’s infamous birthday gift, the Lock-it Setting Powder had fans, makeup bloggers, and YouTubers raving. From its practical packaging to its all-day wear, this cult favorite will likely remain a staple regardless of who owns the brand in the future.
