We're all busy, OK? From the hustle and bustle of work to maintaining relationships to keeping up with the wild world of social media, life can get hectic. So we can all appreciate those things that save us even a little time, and that includes innovative makeup designs.
Lucky for us, Kaja just made highlighting on the go a reality with its brand-new, super-innovative and easy-to-apply highlighter. And while the product itself is worthy of applause, it's the applicator that's causing quite the stir.
We know we aren't the only ones who were intrigued by paint rollers as a kid.
Since its launch last year, Kaja's thing has always been inventive and fun makeup.
Remember that heart-shaped blush stamp that went viral? Yep, that was Kaja. The K-beauty makeup brand has made our everyday makeup routines something to get excited for.
So when it began teasing yet another shimmery product, we couldn't wait to see what cute new applicator would make its debut next.
"More newness from #KajaBeauty and we can't even rn — can you guess what it is?" the brand shared on its Instagram page.
However, we never would have guessed that the highly anticipated highlighter would come in roller form.
"Meet the dewy highlight dreams are made of ???? NEW #KajaBeauty Roller Glow (shade: Cosmic Laundry), a roll-on highlighting balm with a pink iridescent glow and a golden under stone."
Its use is pretty self-explanatory.
Simply roll the "paint-roller" applicator into the highlighter pan and apply to the designated areas of your skin. It's easy AF.
The result will make people think a professional did your makeup.
The semi-soft roller makes for even application without that super-concentrated look that are the result of using brushes that are too dense.
If bright and dewy skin is your thing, this product just made achieving it a lot easier.
"If you like the whole yoga NATURAL skin then u will like this! THIS IS NOT AN INTENSE GLOW IN THE DARK HIGHLIGHTER!"
And before you ask: Yes, it works for a range of skin tones.
Thanks to the brand's golden-based shade, those with deeper skin tones won't find themselves with the unsightly ashy appearance that many other highlighters cause for women of color.
The glow becomes even more intense when you apply the highlighter with the original beauty sponge: your fingers.
"Get a natural dewy finish with the roller applicator, a more intense glow when applied with fingertips."
You can highlight just your cheekbones.
"Roll your glow ????????♀️????????♀️????????♀️✨Smooth, balm formula—infused with pink ruby powder—melts into skin, delivering a duo-chrome highlight that flatters all skin tones. The unique roller applicator is designed to add a soft, even radiance."
Above or under the brow.
Tip: Roll the sponge applicator over balm (a few times) to warm up the formula before first use. Apply onto bare skin or on top of light makeup to add instant shimmer.
Along the bridge of your nose.
"The product includes two rollers, one to use now and a bonus applicator for later. Get your roll on."
Basically anywhere you want a little shimmer.
"Apply our new #RollerGlowhighlighting balm on high points of the face, shoulders, and décolleté for a sheen that’s out of this world….," Kaja advises.
The shade Cosmic Laundry is about to be your new favorite.
Imagine a world where the perfect highlight is simple as 1, 2, 3. Yep, this is basically what it is.
You can check out the Roller Glow Roll-On Highlighting Balm now at Sephora!
