Kim Kardashian is out to get our bodies looking flawless this summer!
Of course, it's important that we embrace our skin and body imperfections. Still, that doesn't mean we're opposed to trying out products that can make them less noticeable depending on our moods.
That's why we were all ears when Kim Kardashian and KKW Beauty announced that a body coverage formula is on its way to the masses. Even better, Kardashian will launch it with other new body-focused products that will have us all radiating under the summer sun.
KKW Beauty has two new launches hitting her website this month.
And they're all about making sure we serve flawless BAWDY this summer if we so choose. As we prepare to show off more skin this season, Kim Kardashian is preparing us with two brand new launches that are not only meant to have our skin looking radiant but are also near and dear to her heart. Ahead, check out more details about the latest from KKW Beauty.
Let's just kick things off with the superstar of this new release: Body foundation!
"Introducing the #KKWBEAUTY Body Collection. Our brand new Skin Perfecting Body Foundation works to blur imperfections and provides a flawless finish for any look," the brand announced on Instagram. "Available in seven shades for $45. Launching on 06.21.19 at 12 p.m. PST on KKWBEAUTY.COM."
And before you ask, yep, this body foundation is transfer-proof. The creamy formula and innovative pigments are water and transfer-resistant which means they're supposed to blend into the skin and leave your clothes stain-free.
The product is extra-special given Kardashian's struggles with psoriasis.
Kardashian has been very open about her experience with the skin condition that results in flaking, inflammation, and patches on the skin. She's been an advocate for those living with psoriasis and is unafraid of posting her flare-ups on social media. With not many brands providing body-specific makeup products, it's a genius and very on-brand move for Kardashian to make this a KKW Beauty staple. We see you, Mrs. West!
Kardashian previously opened up about using makeup to cover her psoriasis patches.
One of the issues, she noted, is that most body makeup comes in an extremely limited shade range, and she wanted to change that.
"Do you guys use body makeup? I’ve used it for years to cover my psoriasis! The brand I used to use only had two shades and got discontinued so I am so excited for everyone to try this and my formula is [fire]," she said.
A fire formula? We're going to hold you to that, ma'am!
She's been working on the formula for quite some time.
Nobody wants to feel like they're wearing a heavy product on their body and Kardashian confirmed she has that all taken care of.
"I’ve been working on these formulas for over a year now and I’m so happy with how creamy and blendable they all are," she tweeted. "You can layer the formulas together or use them individually to achieve how much coverage and shimmer you want. I can’t wait for you guys to try this collection!!"
And about that "shimmer" she just mentioned.
What's a summer of BAWDY and fun and skin-showing without a little shimmer, right? Well, KKW Beauty will release its own body shimmer with two different formulas!
"@Kimkardashian wears the brand new #KKWBEAUTY Skin Perfecting Body Foundation in Tan, Skin Perfecting Body Shimmer in Gold and Loose Shimmer Powder in Gold. Launching on 06.21.19 at 12 p.m. PST on KKWBEAUTY.COM #KKWBEAUTY," the brand posted about the new shimmer-filled products.
The water-based shimmer comes in three different colors.
"Our first-ever Skin Perfecting Body Shimmer will be your go-to product this summer for an effortless, beautiful glow. Available in Pearl, Gold, and Bronze shades for $35," the brand announced. Who's ready to sparkle and shine all summer with Mrs. West?
Eh, that is if you aren't already sworn to Fenty's Body Lava ($59, Sephora), Huda Beauty's N.Y.M.P.H. All Over Body Highlighter ($49, Sephora), or Anastasia Beverly Hills Shimmer Body Oil ($38, Sephora) which are all taking up space on the market. Basically, we're facing the war of the body shimmers.
If you're Team KKW Beauty, then remember that you can grab the shimmer and body foundation on June 21. Mark those calendars and happy sparkling!
