Tati Westbrook has been teasing her fans HARD about her new beauty brand. From the single teaser photo she released to her mysterious answers for fans' burning questions, she's had her supporters waiting all week to learn more about her new products.
Finally, the glam guru has given the people the tea they really want!
Almost immediately, she dropped a bomb about her new brand: NO MAKEUP!!!
Wow!
She revealed the name of her new company, which is Halo Beauty.
It's such a cute name and totally fits Tati Westbrook's aesthetic.
"It has great emotional meaning to me," she shared.
"To me, it means everyone is included. Everyone is under the halo. Everyone is thought of and no one is left out. There is something for everyone. It's an all-inclusive brand and I knew that that would be so important in every move that I made with this brand."
Then, she revealed the much-anticipated, Tati-approved product.
There you have it. Tati Westbrooks' first beauty product is a pink vitamin meant for hair, skin, and nails.
"This works. 100% it is Tati-approved," she said. "I wanted something that would actually deliver you results that you would look in the mirror and you would see a difference."
The pills have 15 ingredients meant to promote beauty and health, including an ingredient meant to stop gray hairs from forming.
"If you take two of these a day, you will see results within 3 weeks," she revealed.
A few of her fans are pretty disappointed since Tati Westbrook has built a brand mostly based on makeup and beauty application products — not hair, skin, and nails.
"Neither skincare nor makeup?" one fan asked.
Some of her followers are actually upset that the teasers she dropped are all just for another beauty pill being added to the market.
"Okay. I'm actually very upset now," one fan fumed. "All these years for a pil. I'm sorry Tati, I love you, but this is a big let down. I was expecting makeup."
Still, many of her followers shared supportive messages.
"Not what I expected at all but I am so happy for you! Good luck with your brand," another fan shared.
And there are fans who still can't wait to throw Tati their dollars on the launch date!
"Tati I am so proud of you. I wanted to cry omg," one fan enthused.
"I've been watching you for a long time and I'm just so proud of how far you've come and what you've achieved. I CANNOT WAAIITT FOR FRIDAY! So glad Friday is Payday [sic]."
Although I'm among the crew of fans who REALLY hoped for makeup, it's still super cool that Tati Westbrook was able to create and launch a product all on her own.
Yes for female entrepreneurship!
I still low-key want to cry over not being able to order a Tati Westbrook highlighter on Friday, though…
But I'll wait.
Tati also assured her following that makeup IS still coming.
"It is so exciting to visually see those results," she said.
"So when you wake up in the morning, you look in the mirror, you look more rested, those fine lines are disappearing and that is working form the inside out, which to me is a more potent, better way to deal with issues with dry skin and appearance issues than a moisturizer or makeup. Those are just kinda like icing on the cake but I promise we will get there."
Watch Tati Westbrooks' full brand and product reveal down below!
The Halo Beauty vitamins drop on Friday, March 2 on the brand's official website.
There is no word on the price of the new Tati Westbrook product, but stay tuned for more details on the date of the official launch.
Who's excited?!
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