Despite what they may say, TikTok isn’t just for Gen Z. Because Millennials, Gen X, and yes, even Boomers are watching, lip-syncing, and dancing over on the video-sharing app. TikTok is one of the fastest-growing platforms in the world, boasting over 689 million users worldwide. According to research by Statista, 37% of those users are between the ages of 10 and 19, 19% are over 40.
So, let Gen X think we’re cheugy. TikTok for parents is here to stay. These content creators share relatable parenting moments, get in on a viral TikTok challenge or two and teach us new things every day.
TikTok for parents: The realities of family life
More than just TikTok trends
In an interview with AARP, social media expert Rachel Pederson explained why she thinks middle-aged women are flocking to TikTok. “People are tired of the highlight reels on Facebook, tired of the polished perfection of Instagram. On TikTok we see a more authentic side of people,” she told the interest group for Americans over 50. “We see people without makeup, including celebrities, and seeing the real side of life is addictive.”
The platform isn’t all fun and games — there’s a lot to learn on the popular short-form video app. Viral Tik Tokker Vanesa Amoro (@vaneamaro91) offers up professional cleaning advice on her wildly popular channel. It’s the perfect TikTok for parents who want to teach their teen important life skills, like how to properly clean their bedroom.
Embedded content: https://www.tiktok.com/@vaneamaro91/video/6964517950170680582
Sonny Hurrell (@thatdudecancook) forever changed how we make roasted potatoes in our house. Every time I cook these, my 10-year-old, makes it a point to ask if I remembered to include the secret ingredient.
Embedded content: https://www.tiktok.com/@thatdudecancook/video/6794184827257031942
