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Sometimes, the best way to find new makeup online with little risk factor is to find the ones with the highest ratings and the best customer reviews — and among all the beauty retailers out there, Ulta's has the most reliable review system.
And when you take a peek through some of Ulta's best rated products, you'll be shocked to find palettes and brands you've never heard of or never would have considered buying at all. But the customer's always right, yeah? Yeah.
Shop Ulta's surprising pick of top-rated eye shadow palettes, starting at the highest ranked, below.
