Has anyone else noticed that a lot of celebrities have been launching their own beauty brands over the last few years? Between skin care and makeup, plenty of stars are putting their personal touches on their own lines, giving fans a whole new reason to go shopping. At first, it was mostly the Kardashian family and Rihanna who had a chokehold on the celebrity beauty industry, but as we've seen more recently, many other stars are getting in on the action, too.
It's not a bad thing, either. After all, everyone's tastes and preferences in what they want their beauty and skin care products to do for them are so different — so why complain about more variety out there? Not all of these stars are experts in the field of beauty, but they are working with those who are.
Looking for a little celebrity-created inspiration for your next shopping trip? Here are 15 celeb beauty and skin care brands that seem worth trying out.
SKKN by Kim Kardashian
Fans are more than familiar with the now-defunct KKW Beauty, the brand that put Kim Kardashian on the map as a beauty influencer. But in the summer of 2022, she launched her latest project, SKKN. So far, her line features products including oils, a cleanser, a toner, and an eye cream that promise to "nourish, smooth, and hydrate" the skin.
Kylie Cosmetics
Kim may have jumped on the Kardashian beauty bandwagon, but Kylie Jenner was the first to do it. At first, Kylie Cosmetics just included her best-selling lip kits, but now she's expanded to products such as concealer, eyeliner, and eye shadow palettes, along with her skin care line, Kylie Skin.
About Face
Halsey has launched their own makeup brand, About Face, and the products seem to be inspired by the types of looks that they wear themselves, especially while on tour. There are plenty of bright pigments to be found, along with beauty tools to use with the products.
Rare Beauty
Selena Gomez's Rare Beauty line has gotten a lot of attention, and it's available at Sephora. It's so popular that many of the top-selling products are out of stock. So if you want to try this brand, you'll have to be quick about grabbing what you want when it's available again.
Uncommon Beauty
After successfully launching her Uncommon James jewelry line in 2017, Kristin Cavallari has added Uncommon Beauty to the mix. This line includes skin care basics like cleansers, face and eye creams, and lip balms, which are meant to be used together for a complete skin care routine.
Fenty Beauty
At this point, Rihanna's built an entire empire, and a big part of that is her Fenty Beauty brand. Sold in Ulta, Sephora, and online, the list of Fenty products is huge, and fans can't stop raving about the brand, especially the range of different foundation shades so expansive that just about anyone is guaranteed to find their perfect color match.
Keys Soulcare
If anyone didn't already know, Alicia Keys has also joined the skin care game with Keys Soulcare — and all of her products are cruelty-free and vegan. From serums to exfoliators to primers, this line has it all, and Alicia recently expanded into makeup products, too.
Florence by Mills
Stranger Things fans, this one is for you! Millie Bobby Brown's skin care line, Florence by Mills, has been popular, and now she's expanded into makeup and hair care, too. The brand's best-sellers include butterfly-shaped acne patches and a clarifying cleanser.
JLo Beauty
Yep, even Jennifer Lopez has her own beauty brand. Her skin care products from JLo Beauty are poised to give fans her "secret to limitless glow," and since this is a legend we're talking about, we're inclined to believe her. It might be worth a try to look as ageless as Jennifer does.
Haus Labs
Considering the fact that Lady Gaga is well-known for the bold makeup looks she pulls off, it's no surprise that she's now selling products to help fans get the same looks. The recently relaunched Haus Labs offers products for lips, face, eyes, and brows in bright, highly pigmented colors that will undoubtedly pop.
Rhode
Hailey Bieber's Rhode, is one of the most recently launched celebrity brands. Right now, the model's skin care line includes just a few products, among them a peptide lip treatment, peptide glazing fluid, and barrier restore cream. This is a popular one, so if you want to try it out, be sure to keep up with restocks.
The Outset
In April 2022, Scarlett Johansson finally launched her long-anticipated brand, The Outset. The skin care line offers several different products that can work together as a complete routine, including a cleanser, serum, moisturizer, and night cream.
Flower Beauty
Drew Barrymore's makeup brand, Flower Beauty, is known for being super affordable, and it's available to buy in-store at chains including Walmart, Ulta, and CVS. The full product line is pretty expansive these days, and includes products that will help fans get Drew's super natural look.
Kora Organics
Add another celeb skin care brand to the list. This one was launched by model Miranda Kerr. Kora Organics sells everything from moisturizers and cleansers to a drinkable supplement that's supposed to be good for your body and your skin. If it'll give us skin like Miranda's, we might be on board.
Know Beauty
Madison Beer and Vanessa Hudgens teamed up to create Know Beauty, a brand that not only sells various skin care products, but also a skin DNA kit. The test promises that, after a few cheek swabs, the brand can deliver "a highly-curated, individualized skincare routine, with a focus on clean ingredients, to correct and protect your skin concerns." Whoa!
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