The holiday season is here, and with that comes new Taylor Swift merch as well. On November 13, Taylor Nation began unveiling Taylor’s new products. The Taylor Swift merch store features a variety of products from Taylor’s different eras, including the recent “Tortured Poets” era. While many Swifties couldn’t wait to purchase merch from Taylor’s holiday collection, others were shocked by the prices.
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Swifties couldn't understand why a 'Tortured Poets Department' candle was priced at $50.
On November 18, Taylor Nation shared a reel showcasing some of the new “Tortured Poets Department Holiday Essentials” on Instagram. One of the items featured in the video was the Tortured Poets Department Candle, an 8-ounce candle that comes in a black container featuring “TTPD The Tortured Poets Department” printed on the front. The candle, which smells like “oud and amber,” costs $50.
Reacting to the new merch, some Swifties called out Taylor for the “insane prices.” “I’m really dissapointed. A $50 candle? I usually love these drops. But this ain’t it,” one person commented.
One person called the candle “a rip-off,” adding, “Please, fair prices, we are fans, not businessmen … a little respect.”
Some people compared Taylor's merch shop to Ticketmaster.
In spite of the prices, some of the new merchandise items sold out within seconds, according to fans. One fan compared the Taylor merch drops to trying to buy concert tickets on Ticketmaster, where tickets often sell out extremely quickly and then are resold at exorbitant prices.
“I am begging everyone to NOT pay the insane resale prices already popping up for this stuff,” one person commented. “It’s exactly why this stuff now sells so fast.”
Another person wrote, “Why are these so limited? Shouldn’t fans who aren’t able to be on their phones two seconds after a drop also have a chance?”
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Some Swifties even suggested boycotting.
Although many Swifties rushed to buy the new Taylor Swift products from the holiday collection, others wanted to make a statement and suggested not buying from the merch shop because of the high prices and limited quantities.
“We should all just boycott her merch and stop buying anything until these insane prices come down,” one person wrote on Instagram.
Another fan, however, suggested that approach wouldn’t work because “there are so many Swifties that buy genuinely anything/everything.”
The Taylor Swift merch shop is also selling guitars for $399.
A new product was unveiled on November 21: Taylor Swift acoustic guitars. Some loved the guitars, which are decorated with photos of Taylor from her different eras. However, some Swifties called her out for dropping more expensive merchandise. “We can’t afford these 😭” one person commented. Another wrote, “y’all will just sell anything.”
“Hey so no one asked for a 400 dollar guitar merch drop,” one Swiftie wrote.
Although some urged Taylor to make her merch more affordable and accessible, others said it doesn't need to be.
On X, one fan urged Taylor to make her merch more “affordable” and “stop using ‘fomo’ as a marketing strategy.” “We get you’re a billionaire, you don’t have to remind us every time there’s a new merch drop,” the person wrote.
Someone else on the platform, however, reminded people that “you will be OK if you didn’t get a $60 Taylor Swift ornament.”
“Need people to realize merch is a luxury item and no one is entitled to it nor is it a necessity???” the person wrote.
