What to Know
One of the many things no one ever asked Donald Trump for is the return of the “Got Milk?” ads from the 1990s. He didn’t exactly recreate one when he appeared with a milk mustache in an ad on the official X (formerly Twitter) page of the U.S. Department of Agriculture, but he came pretty close to.
Now, people want to know what the heck the milk mustache is all about and why Trump is promoting drinking “whole milk,” as it says in the photo. The picture itself is one of Trump in the Oval Office with an elaborate milk mustache edited onto his scowling face, so it’s not a brand new image made for the X post ad. But it’s still confusing for people who never asked for it. Like, at all.
Drink up, America.#DrinkWholeMilk 🥛 pic.twitter.com/eemI31G1wx
— Dept. of Agriculture (@USDA) January 12, 2026
All that’s missing in Trump’s milk ad is “got milk?”
After the USDA posted the whole milk propaganda, which can only be the right way to describe the photo, people left comments on X to share their confusion about what it actually means. Some wondered why Trump is leaning so heavily into whole milk, seemingly out of the blue, especially compared to other problems in the U.S. that he could be working on.
“Bro I need context. What does this have to do with anything?” Someone commented on the X post.
Another person speculated, “Milk sales down again?”
Someone else posted on X about Trump “propagandizing whole milk,” and that sounds pretty accurate to be honest. Another user posted about many kids not even being able to afford to buy school lunches, making the alleged healthy milk initiative even more unimportant to some.
Whole milk was brought back to school lunches for the first time since 2010.
The reason the USDA used Trump for the post was likely because of Trump’s plans to bring whole milk back to schools in school-provided meals. The Healthy, Hunger-Free Kids Act of 2010 eliminated whole milk from kids’ school meals and ensured breakfasts and lunches were served with lower fat milk for students.
On Jan. 14, 2026, Trump signed the Whole Milk for Healthy Kids Act. The Act allows whole milk and two percent milk back into schools. One way to spread the word before Trump signed the act might have been the USDA post on X featuring the president and a milk mustache that’s hard to ignore, as much as some people might want to.
