Every makeup-lover has holy grail brands and products they never plan to part with, but that doesn't mean you can't learn about new makeup to add to your arsenal.
After all, you can never have too much makeup, right? So to make sure you're getting the best 2018 has to offer, check out these 25 up-and-coming beauty brands you should be keeping your eyes on and your wallets out for this year.
The Crayon Case Cosmetics, @thecrayoncase
Crayon Case Cosmetics makes bright, fun beauty products with packaging reminiscent of school supplies. The brand has been worn by celebrities like Cardi B and Winnie Harlow, and I suspect way more celeb sightings will follow.
Standout products: Try the Box of Crayons palette ($30, Crayon Case Cosmetics) and the Crayon Case iShadow primer ($10, Crayon Case Cosmetics) which is designed to look like a glue stick.
Black Moon Cosmetics, @blackmooncosmetics
Black Moon Cosmetics has only been around since 2015, but it's already scored a solid following thanks to its unique lipstick formula and goth queen aesthetic.
Standout products: Revelist's own Alle Connell raves about the lipstick selection and formula.
Cleof Cosmetics, @cleofcosmetics
Cleof Cosmetics is all about the pressed glitter eye shadows, and judging by the hundreds of swatches, people are smitten with the young brand.
Standout products: People are raving about the Mermaid ($24.95, Cleof Cosmetics) and Glitter eye shadow ($25, Cleof Cosmetics) palettes.
Suva Beauty, @suvabeauty
Suva Beauty specializes in bold colors. If you're looking for vibrant eye shadows, look no further.
Standout Products: The brand makes eye shadow singles ($11, Suva Beauty) in killer colors. Best of all, the pots are HUGE.
Smolder Cosmetics, @smoldercosmetics
Smolder Cosmetics is basically eye shadow heaven. The brand specializes in shimmery loose pigment products for people who LIVE to glow.
The pigments ($9, Smolder Cosmetics) come in every color you could possibly imagine and may be used for eyes and face.
Standout products: Smolder Potion ($10, Smolder Cosmetics) that turns EVERY loose powder into a liquid metal eye shadow and Pink Gold Loose Glam Dust ($9, Smolder Cosmetics).
Candy Coated Curls, @candycoatedcurls
Candy Coated Curls specializes in unicorn-colored wigs for people who love cosplay but still want to celebrate their textured hair. It's the perfect way to put a little extra love into your cosplay costume. Plus, the brand encourages you to use the wigs for everyday wear!
Oh yes, and this brand is Black-owned!
Standout products: The Grape Crush wig ($117, Candy Coated Curls) and Green Apple wig ($117.99, Candy Coated Curls).
Beauty Bakerie Cosmetics, @beautybakeriemakeup
Beauty Bakerie Cosmetics specializes in all kinds of makeup products with an adorable baking and desserts theme.
The brand has been shouted out by influencers like Jackie Aina *and* has even earned its own large display at Riley Rose — Forever 21's spinoff beauty store.
Standout products: Grab the Lip Whips lipsticks ($20, Beauty Bakerie) or the Coffee and Cocoa Master palette ($38, Beauty Bakerie).
Jolie Beauty, @joliebeautyofficial
Jolie Beauty is ALL eye shadow, but you won't find any shimmers in any of their palettes. It's mattes and full-out glitter OR BUST!
Standout products: The Bomb Dot Com palette ($36.32, Jolie Beauty) and the Divinity palette ($32.13, Jolie Beauty) are total Instagram favorites.
Western and Rose, @westernandrose
Western and Rose is a skin care brand known for its super creamy and deliciously scented products. Everything is hand-crafted!
Standout products: Try the Cream Cleanser ($6.25, Western and Rose) or the Silk Body Cream ($13.50, Western and Rose).
Doobys Nails, @doobysnails
Press-on nails have gotten 1000% better since your childhood days — and Dooby's Nails makes the best sets ever.
Standout products: Try the Love Rose stiletto design ($23.76, Doobys Nails) if you like a little bling or for major goth queen slayage, try the Black Matte Dainty design ($23.76, Doobys Nails).
Nude Acacia Beauty Bar, @nudeacacia
The Wrap Life, @thewraplife
The Wrap specializes in the coolest hair wraps ever! They come in a variety of lengths, colors, and handmade prints.
Standout products: Try the deep Amethyst wrap ($24, The Wrap Life) or the Kolwezi wrap ($26, The Wrap Life) shown above.
Pear Nova, @pearnova
Pear Nova was started by Rachel Leigh, a guest star on VH1's "Black Ink Crew Chicago "series. The brand is known for its quality nail polishes that create an opaque shade every time.
Standout products: Recreate the look above using the #BrwnGrlMgc set ($44, Pear Nova) meant to be the perfect nudes for deeper skin tones. The set has polishes named after fearless women of color like Frida Kahlo and Michelle Obama.
Ka'oir Cosmetics, @kaoir
Keyshia Ka'Oir is so much more than rapper Gucci Mane's wife. She's one of the founders of the blue glitter lipstick trend and a girl boss who makes GORGEOUS lipsticks with her brand, Ka'oir Cosmetics.
Standout products: You'll certainly find a lipstick shade you love ($16.99, Ka'oir Cosmetics). We also recommend you try the glittery Glitzsticks ($14.99, Ka'oir Cosmetics).
Violition Beauty, @violitionbeauty
Violition Beauty has *all* of the skin care and grooming products you could ask for.
Standout products: The Revelist team tried the brand's eyebrow wigs ($49, Violition Wigs) and we have zero complaints.
Isoken Enofe, @isokenenofe
Keeping your hair safely tucked away in a bonnet is a regular requirement for some of us beauty lovers, and Ankara Bonnets is making sure we get to do it in total style. The brand has gained a huge following for its lovely bonnets designed with the Ankara and silk fabric in vibrant prints.
Standout products: Jackie Aina wore this sunshine yellow Jackie bonnet ($40, Isoken Enofe). The brand also carries skin care products like liquid black soap ($15, Isoken Enofe).
Lipmatic, @lipmatic
Destiny Jones, the daughter of iconic rapper Nas, has started her own lipstick line called Lipmatic (a stylish ode to her father's legendary first album, Illmatic).
Her lipsticks come as singles and bundles, and have names inspired by New York City, like Brooklyn Brownstone, Coney Island Cake, and Street Dreams.
Standout products: No need to buy only one color. Grab the New York In Bloom matte lipstick set ($60, Lipmatic) or the Sunrise set ($50, Lipmatic).
Obsessive Compulsive Cosmetics, @occmakeup
Obsessive Compulsive Cosmetics makes every kind of makeup you can imagine and in ALL the boldest colors.
Standout products: The brand has cool multi-purpose pencils ($8, OCC Makeup) meant for use on the eyes, lips, and cheeks. You can also try the brand's super bright pigment singles ($15, OCC Makeup).
Sacha Cosmetics, @Sachacosmetics
It seems every Youtuber of every color swears by Sacha Cosmetics products.
Standout products: Hands down, the best choice is the Sacha Buttercup setting powder ($20, Sacha Cosmetics) because YouTubers swear it's the key to a no-flashback life.
The brand also has some pretty beautiful eye shadow palettes ($50, Sacha Cosmetics).
MDM Flow, @mdmflow
Mented Cosmetics, @mentedcosmetics
This brand has mastered nudes for brown skin tones.
Standout products: Find your brown nude match with lipsticks ($16.50, Mented Cosmetics) or the nail polish set ($15, Mented Cosmetics).
Karity Cosmetics, @karity
Karity sells an eye shadow palette for your every mood.
Standout products: Try the Posh palette ($$27, Karity) which has a mix of duochromes, shimmers, mattes, and velvets.
You can also try the 21 Nudes & Rudes palette ($29, Karity), which looks like a dupe of Anastasia Beverly Hills' upcoming Soft Glam palette.
OPV Beauty, @opvbeauty
OPV Beauty was at the forefront of the pressed glitter trend, and the brand continues to roll out really cool eye shadow palettes.
Standout products: OPV Beauty just dropped its Oshun palettes ($42.50, OPV Beauty) and it's all warm tones and gorgeous glitter. You can also try its beautiful metallic liquid lipsticks ($13.96, OPV Beauty).
Nine Three Beauty, @ninethreebeauty
From eye shadows to lip shades, Nine Three Beauty is ALL ABOUT THE PIGMENTS!
The brand is also known for its amazing skin care.
Standout products: Instagram goes nuts for the brand's pigment singles ($4 – $7, Nine Three Beauty). You will also fall in love with sweet-smelling body butters ($10 – $13, Nine Three Beauty)
Loe Cal Cosmetics, @shoploecal
RELATED: Lipstick struggles that are TOO real — Subscribe for more!
Subscribe to Revelist on Youtube for a gorgeous life.
