When it comes to diversity in fashion, there will never, ever be enough.
Even brands such as Aerie, which has championed for body diversity for most of its existence, sometimes fail to meet the marker when representing women of different shapes, sizes, races, hair textures, etc … with both campaign materials and the items sold in store and online.
But thankfully, Aerie's extremely aware of this problem — and its decided to do something huge about it.
Aerie just quietly launched a new campaign for its bras and underwear, and boy is it a good one.
It's potentially the most diverse crop of women ever featured on a mainstream retail site.
Seriously, the Aerie site features ALL the women now.
Women with deep skin tones!
Women with fair skin tones!
Women with muscles!
Women with curves!
Women above a size 14!
Women who use wheelchairs!
Women with natural hair!
Women with short hair!
Women with shaved hair!
Women with locs!
Women with braces!
Women who have stomach stretch marks!
Women who have leg stretch marks!
Women with non-hourglass bodies!
Women with tattoos!
Women who have vitiligo!
Women who are older than 22!
Women who use crutches!
Women who have scars!
Women wearing glasses!
Naturally, Twitter is freaking out about this — in a good way.
"YES American Eagle/Aerie with this campaign that features women of different illnesses, conditions, and disabilities," one user wrote. "The rest of y’all better catch up!!!"
"I knew I always loved this store for a reason," said another.
"Never thought an ad would bring me to tears but having a model that’s diabetic means so much to me. Thank you American Eagle," wrote one more.
As it should be. This is fantastic news for everyone, should American Eagle and Aerie maintain such high diversity standards.
OK, other mainstream retailers, what's your move now?
