Benefit announced a massive beauty YouTuber collab and it totally backfired

Benefit Cosmetics just unveiled a Sephora-exclusive collaboration with not one, but FIVE big beauty YouTubers.

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Jeffree Star/Instagram

It's called the Beauty Stowaways Influencer Must-Haves set, and it's basically a collection of fan-favorite Benefit products hand-selected by influencers, with special packaging.

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Benefit Cosmetics/Instagram

In the set, Jeffree Star fronts the packaging for Roller Lash mascara.

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Benefit Cosmetics/Instagram

Manny Gutierrez is plastered across the Hoola bronzer box.

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Benefit Cosmetics/Instagram

Nicole Guerriero stars on the front of Gimme Brow.

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Benefit Cosmetics/Instagram

Laura Lee fronts Precisely, My Brow pencil.

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Benfit Cosmetics/Instagram

And Karen Sarahi Gonzalez becomes the face of Porefessional.

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Benefit Cosmetics/Instagram

Normally, a collaboration of this caliber would have fans freaking, but no one seems keen on this collection AT ALL.

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Trendmood/Instagram

It's partly because these are all products Benefit has been selling for years on end. Most beauty lovers have already tried or owned most of the collection.

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Trendmood/Instagram

Plus, there's the fact that the products are only travel-sized.

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Trendmood/Instagram

And these are all influencers who've had a multitude of collaborations. The people want something new.

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Trendmood/Instagram

But there's a much bigger problem going on with this collaboration — there are no Black or dark-skinned people seen here.

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Trendmood/Instagram

And it's not an isolated incident — Benefit's complexion products have historically excluded people with dark skin tones.

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Benefit Cosmetics/Instagram

The inclusion of Jeffree Star, whose past has been problematic, to say the LEAST, does not help.

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Trendmood/Instagram

So, the people have spoken. Try again, Benefit.

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Giphy

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