It's always a good time to support underrepresented communities, especially when they make up a large portion of the population. But it's especially a good time to do it during the month that's dedicated to lifting them up and celebrating their stories. This September through October is Hispanic Heritage month, and in addition to learning about the different cultures that make up the people who are Latinx in this country, it's also important to support their businesses.
We found 21 Latinx-owned, founded and/or operated businesses that deserve to be part of our retail rotation. Sure, it's easy to fall back on the brands we know, but it feels better to get a good product from a small business owned by a person of color. From skin care to makeup to clothes and jewelry, check out the products from the Latinx brands here.
Tata Harper Skincare
Tata Harper is a well-known skin care brand that was founded in Vermont by power couple Tata and Henry Harper. Both Tata and Henry hail from Colombia. According to their website, they started the brand to make skin care products using natural ingredients, inspired by Tata's father's cancer diagnosis.
CiscoHome
Cisco Home is an LA-based home goods and furniture business, so Cali folks can check the brand out in person, but it also sells items online. The site has quality decor items that prioritize sustainability. Items include everything from lighting fixtures to sofas and dining room tables and chairs to make a house feel like home. It was founded by Cisco Pinedo, who was born in Mexico.
Cielito Polish
$15
from
Cielito Polish
Sure, Sally Hansen and Essie are the big nail polish brands, but if you're looking to rock awesome polish from a Latinx business owner, look no further than Cielito Polish. The brand has bright and bold nail colors for all nail designs and styles. Jessica Resendíz of Instagram page @raggedytiff is the owner of this brand, which is cruelty-free and makes all bottles from recycled glass.
EBY
Finding affordable yet quality (and nice-looking) undergarments isn't as easy as it sounds, but EBY makes it possible. It's a lingerie and underwear brand that sells panties and bras for people of all shapes and sizes. The brand was cofounded by Renata Black and actress Sofía Vergara, who "positioned EBY to provide 10% of proceeds to empower women out of poverty and into business."
Viva La Bonita
$35
from
Viva La Bonita
Bucket hats are all the rage these days and clothing brand Viva La Bonita has all of that and then some straight from a Latinx founder: Rachel Gomez. According to HipLatina, the brand started out as a school project than became a business as well as a form of Latinx empowerment. The brand sells sweats, shirts, and decor prints, too.
Vapo Candle
$14
from
Oh Comadre Candles
Latinos are no strangers to the ever-utilitarian Vaseline VapoRub in their lives. Growing up, it was used to clear sinuses and pretty much solve most ailments, and now its smell has been made into a candle, along with other scented candles made by Oh Comadre Candles. It was founded by Marcella Gomez, who makes each of her candles by hand in her California hometown.
Hernán Herdez Jewelry
$277
from
Hernán Herdez
One cannot wear enough rings these days, especially gold ones. Gold has been a favorite metal in Latin culture and it's having a resurgence in the mainstream. This is one of the reasons why we're loving these pieces of jewelry from Hernán Herdez, a jewelry brand founded by Melissa Hernández. All pieces are handmade in NYC from recycled metals.
Hija Tu Madre
$28
from
Hija De Tu Madre
Hija Tu Madre translates to "Your Mother's Daughter" and the clothing and accessory brand's take-no-s— tone rings true through its pieces, from its F— ICE T-shirts to its accessories like water bottles, lighters, and notebooks. Founder and designer Patty Delgado wanted to create a brand that was the perfect mesh of her two cultures: American and Latinx: "The goal of Hija de tu Madre is to create fashionable statements of identity."
Honey B Gold
$32
from
Honey B. Gold
Honey B. Gold jewelry captures the essence of an urban Latinx person. Its jewelry is also super cute, like these sports team-themed "turf love" rings. It also sells gold hoops of all different sizes and styles and necklaces and bracelets, too. The founder is LA-born and raised, "the youngest of 6 children born to Mexican parents who, like most immigrants that come to the U.S., came in search of a better life."
Hause of Curls
$5
from
Hause of Curls
Everyone needs a good set of scrunchies. Not only are they cute but they're just better and gentler on your hair. Hause of Curls sells sets of them in different colors for all hair types. The brand, founded by "Dominican-American Fashion Stylist and Entrepreneur" Sherly Tavarez, also has shirts, shorts, hairpins, and more for sale.
Xipi-Teca Jewelry & Art
Xipi~Teca is a "Latina Jewelry and Couture Streetwear Apparel Brand based in Los Angeles" that sells all types of jewelry, including intricately designed gold hoops, as well as awesome prints like the one shown here. Not only is the brand female-owned by employs a female production team as well, and "strive to provide living wages, conscious entrepreneurship and creating space for women of color."
Azteca Negra
$40
from
Azteca Negra
Headwraps are part of many cultures of Latin, Indigenous, and African descent, and, sometimes both. Azteca Negra is a brand that is the Afro-Latinx combination of these ethnicities and sells stunning headwraps and bows to keep curly hair looking and feeling healthy. It was founded by Marisol Catchings, "a San Francisco Bay Area native of Chicana and Black heritage."
Selva Negra
$84
from
Selva Negra
Lounge and fitness wear has become something many of us wear every day. Looking for a new place to buy sets? Look no further than Selva Negra, "a Latina-founded contemporary fashion label committed to ethical production and sourcing sustainable materials." Mexican and Filipino American Kristen Gonzalez launched the fashion brand in 2016.
Chaos Makeup
From
$8
to $15
from
Chaos Makeup
Sure, there are lots of beauty brands that sell highlighters, but the one from Chaos Makeup is a great choice to add to the lineup. The brand, founded by Megan Martinez, has pigmented highlighters and other handmade vegan makeup items across the rainbow (from "strawberry champagne" to rainbow, literally). According to Allure, she makes her line by hand in Texas.
Brujita Skincare
$27
from
Brujita Skincare
Brujita Skincare is becoming more popular line and it must be for good reason, as the brand seems to be consistently selling out fast. The next drop is this September, and includes items like moisturizers, face masks, and facial oils. According to the LA-based brand, it's dedicated to "celebrating the misfits that the natural beauty market left behind."
Flower Bodega
Price may vary
from
Flower Bodega
Looking to send a bouquet or arrangement to a loved one or learn how to create one? Look no further than Flower Bodega, a Latina-owned flower boutique in New York City. The founder not only creates arrangements for customers, but has online and in-person workshops to teach the art of flower arranging.
Yola Mezcal
$60
from
Yola Mezcal
Liquors, like rum and whiskey, have ties to Latino colonies in the Caribbean, while tequila was invented in Mexico. Yola Mezcal is a spirit "handcrafted, distilled on our namesake farm, bottled by women, with a recipe passed down from [founder] Yola's grandfather." Founder Yola Jimenez "was inspired by the history of mezcal and that of her own family to create a company that not only made a quality product but also promoted the economic independence of the women who make it."
Soulful Succulents
$35
from
Soulful Succulents
Plant lovers, there's a Latinx-owned businesses to source some of your new succulent babes from. It's called Soulful Succulents and it sells individual plants as well as gift boxes. The brand also has virtual workshops and Sip 'N' Succ parties for people looking to learn more about creating and caring for succulent arrangements. Maritza Mendoza-Aguirre started and owns the company, which is based in Southern California.
Lil Libros
$10
from
Lil Libros
Whether you're looking to diversify your child's library or buy books from a small book seller, Latinx-owned bookstore Lil Libros is a great option. It sells fun and educational books based on a child's age. According to its website, "In a world with a shortage of bilingual books for children, two mothers began their mission to introduce bilingualism and Latin American culture through picture board books."
Alamar Cosmetics
$25
from
Alamar Cosmetics
Don't miss out on Alamar Cosmetics. It's a Latinx-owned beauty brand that has amazing makeup, from blush palettes to suit a variety of skin tones to lip and eye products. Founder & CEO Gabriela Trujillo, who came to the US with her family when she was 3 years old, named her company after her hometown, Alamar, Cuba.
La Gotta Swimwear
$140
from
La Gotta Swimwear
It's always a good time to buy a swimsuit, whether for the summer time, or a trip to a warm place. La Gotta Swimwear is an upscale swimwear line that has both plain and printed swimsuits. It was founded by Puerto Rican designer Valeria Del Rey. "La Gotta" means drop of water in Spanish.
*Psst: if you choose to purchase an item from this post, Cafemom may receive a small cut. Each item and price is up to date at the time of publication; however, an item may be sold out or the price may be different at a later date.
