Food-inspired makeup collections are nothing new. Brunch-inspired collections, however, are. And let's just say we're a sucker for a good mimosa and french toast, so we're intrigued by anything that brings the two very different worlds together.
ColourPop has joined forces with Zoella for a boozy makeup collaboration that's almost more exciting than an actual brunch in the city. Almost. The collection is filled with makeup must-haves and even some unexpected dupes. So in case you needed even more incentive to buy more makeup, this is it.
Fun fact about me: Brunching is my favorite pastime.
Literally. Ask my friends what I'm doing on any given weekend, and I'm 100% sure they'll mention a booze-fueled brunch. There's something about sitting with friends, sipping on mimosas until we're champagne tipsy, and spilling all the tea that makes the upcoming week all the less stressful.
Plus, breakfast food is my favorite cuisine, so indulging on an eggs benedict while doing so is really all I could ever ask for.
And if you haven't realized already, I'm also a beauty writer with quite the affinity for makeup.
When I caught wind of a ColourPop collab with beauty blogger Zoë Sugg, inspired by the exact thing that makes me look forward to the weekend, I must admit I was shook. However, when I finally saw the collection for myself, I died and went to heaven. The adorable and almost edible-looking line of makeup is something straight out my dreams.
Unlike brunch, however, this collab lasts a lot longer than a waffle and a mimosa.
Inspired by eggs, waffles, and milkshakes, the upcoming release isn't only good to look at. If it's by ColourPop, you can also guarantee that the formula is professional grade at a super-affordable price point. In fact, a bottomless brunch might actually cost more than this entire collection combined. So if you can bear to skip a weekend of champagne dining, this is the second-best thing.
The collection comes with a mostly neutral palette that features a bold royal blue shade.
The 12-shade "Brunch Date" palette only costs $18, and it bares a striking resemblance to another palette that we all know and love. Figure it out yet? This is giving me serious KKW X Mario eye shadow palette vibes. It makes me wonder if maybe those rumors that ColourPop and KKW are made by the same manufacturer are true. Could this be the long-lost dupe I've been waiting for?
The vibrant color payoff for such an inexpensive palette is a serious steal.
Where else can you find something like this for $18? The biggest fads in eye shadow right now are hues of browns paired with bright blues, so you can create literally any on-trend look with this one palette. Sounds like something I definitely want to take part in.
Their collection also features two super-shimmery liquid eye shadows.
At $7 each, the two liquid shadows come in shades OG (a golden champagne sprinkled with silver glitter) and bellini (metallic rose gold). The compact packaging and easy-to-use applicator make for easy finger painting and an effortless shimmer on any eyelid.
Creamy gel liners are the star of this collection, though.
The easy-glide liners only cost $6 and come in black and brown. Sincerely Yours (metallic chocolate brown) and Xoxo (metallic black). The liners take any look to the next level with a subtle shimmer and giving the eye some added oomph.
And would it be a ColourPop collaboration without a blush and highlighter duo? I think not.
The rosy blush and light gold highlighter pair perfectly together for a patio brunch where stunting for the 'gram is a must. Once the light hits these two shimmery shades, you'll be channeling your inner IG influencer like never before. I mean, if you're into that vibe, of course.
The lip kit also strikes an uncanny resemblance to another popular product.
This Kylie Cosmetics tea is getting hotter and hotter by the second. ColourPop might have to be my go-to when my pockets are running a little low. Trust me, I've tried the product, and it's just as good.
The entire collection will be available February 27.
The must-have collaboration with Zoella will be available online exclusively at ColourPop.com. Go into March and the rest of spring (finally) with some serious brunch beauty working. Cheers!
