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Jelly highlighter has been ~all the rage~ in 2018 thanks to Farsali, which debuted its Jelly Beam highlighter last November.
The first of its kind, Jelly Beam catapulted to viral-product status and was featured on just about every YouTuber and influencer's feed, and still remains a frequently featured product to this day, more than a year later.
For all of the praise for this one-of-a-kind highlighter, there is one major downfall: its $40 price tag. Luckily, E.L.F. Cosmetics is here to help.
By now, you're well familiar with Farsali's Jelly Beam highlighter.
The wildly popular and innovative formula is all but single-handedly responsible for 2018's jelly makeup craze.
It's been the subject of countless beauty YouTube reviews.
So much so that it was quickly dubbed one of the internet's "most hyped" products.
One that influencers quickly adopted as a can't-live-without highlighter.
Even consumers couldn't stop raving about Jelly Beam's unique, buildable, wet-looking formula.
But that lovable formula comes at a high cost. $40, to be exact.
Enter E.L.F. Cosmetics.
The always affordable brand just announced that it's about to launch its own version of the infamous jelly highlighter formula.
Details about the highlighter are scant, but right now here's what we know.
It'll hit E.L.F. Cosmetics' website tomorrow, November 20.
It'll also reportedly come to Ulta stores at some point in 2019.
The highlighter will also reportedly come in a variety of shades — no price point has been announced yet.
But knowing E.L.F., the jelly highlighter won't be more than $6.
Excellent.
