Cleaning out your closet? Whether the spring season has inspired you to get organized or you’re trying to build a new capsule wardrobe, the brands you buy matter. These up-and-coming brands promise sustainability, quality production, and more, helping you build a closet you’ll be proud of.
Whether you're a stay-at-home mom looking to be comfy and casual on the go, a working mom heading to the office, or something in between, developing your own wardrobe can also help you build a sense of confidence and personal style. Choosing classic individual items such as button-down shirts and simple jewelry that can be paired with various other items — skirts, jeans, dresses, slacks, etc. — provides versatility and creativity with just a few staple pieces.
If you’re ready to build the closet of your dreams, these emerging brands have all the classic elements you need to fit it out properly. From undergarments to accessories to shirts and dresses, today’s list features the best emerging brands to help you put together closet staples.
Perkies
$25
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Start with the basics! This undergarment brand covers you up in style. Twenty-six-year-old founder Rosie Mangiarotti introduced Perkies in 2021 after three years of intensive research. The forward-thinking brand is the future of sticky bras, debuting a cleaner, more sustainable collection of reusable adhesive necessities that can be washed and reworn.
Mangiarotti’s proprietary medical-grade, silicone-layered adhesive design solves the vicious “wear and (eventually) toss” cycle of yesterday’s sticky bras. Browse an ever-expanding collection of supportive must-haves at Perkies.com, including Perkies Petals, Perkies Nips, and Perkies Seamless Panties. This ergonomically styled underwear features tailored results in inclusive sizes, along with an ultra-comfortable, seamless fit across five shades.
Pareto
This up-and-coming female-founded and sustainable fashion brand makes getting dressed the easiest part of your day, even during your busiest days! According to Pareto's website, women only wear 20% of their clothes 80% of the time. This means a lot of what is purchased isn’t worn! Pareto offers different everyday essentials you can wear day after day, year after year, no matter the season's trends.
Best of all, all Pareto pieces are ethically made. Pareto works directly with its partners at every stage of its supply chain, from farm to closet.
Alexis Jae Jewelry
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Alexis Jae
Alexis Jae is a new brand committed to providing timeless and high-quality jewelry pieces that stand the test of time at prices averaging around 50% less than traditional retailers. That makes it an excellent option for customers looking to invest in quality without breaking the bank.
RS Pure
This new line of beautifully made fine jewelry is designed with minimal, versatile styling and everyday wear in mind. Find classic staple pieces made with 14-karat gold, vibrant gemstones, and natural diamonds on the direct-to-consumer website.
The highly versatile designs are meant to be worn anywhere, every day, all the time. Made to layer, the essentials are built to be simple for stacking, looking elegant and comfortable like a second skin that lets the real you — the beautiful you — shine through.
Measure & Made
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Measure & Made
No matter what size you wear, it can be difficult to find a pair of pants that fits properly. By streamlining the sizing process, size-inclusive women’s clothing brand Measure & Made focuses on shape in order to land an optimal fit.
Measure & Made’s best-selling pants take the guesswork and frustration out of finding affordable pants that fit real women’s bodies. Supported by the brand’s ShapeLogic™ Quiz, its own ShapeLogic™ technology is a unique sizing system that takes into consideration not only a woman’s size but also her unique body shape. The pants and jeans are available in 100-plus size and shape combinations, and the sizes range from 0 to 28 — three times more than conventional sizing options!
52 Days of Style
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$13
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52 Days of Style
Imagine having a personal stylist in your closet, working with your clothes and giving you tips on new ones to freshen up your looks! 52 Days of Style by Personal Stylist Dina Scherer, an NYC image and wardrobe stylist and personal shopper, features daily styling cards that make getting dressed in the morning more fun and exciting.
Each deck of 52 cards is packed with outfit suggestions, wardrobe tips, and color coordination ideas. Draw a card for your daily dose of style inspiration! Scherer wrote and developed the entire set with the goal to help women identify and define their unique style and color palette — and to help curate a wardrobe that closely reflects their personality and lifestyle.
TIJN
This accessible, trend-driven accessory brand is committed to supporting cultural diversity and sustainability. TIJN creates style classics with a sustainable twist. The majority of the collection costs less than $100, making it an affordable investment piece for parents too.
This Ailin Vegan Leather Woven Bucket Bag, for example, is listed on Amazon for just $60. This best-selling refined vegan leather woven bucket bag is the perfect understated accent to any outfit. Featuring a drawstring closure, it also comes with a detachable pouch for security while out and about. The adjustable strap options offer the ability to wear it as a crossbody or shoulder bag. It's available in chocolate, cream, black, pink, silver, and daisy yellow.
Cleobella
Sustainability and ethical practices are at the core of this brand. Deeply rooted in the company's partnerships with independent artisans around the world, each design is ethically handmade while preserving traditional heritage techniques. The brand features dresses, sweaters, two-piece sets, and even adorable items for little ones.
*Psst: if you choose to purchase an item from this post, CafeMom.com may receive a small cut. Each item and price is up to date at the time of publication; however, an item may be sold out or the price may be different at a later date.
