When it comes to the word "nude," the color that comes to mind is extremely one-dimensional. Generally, it's a light beige hue that, on brown skin, looks more like a murky cream color that couldn't be further from our true skin tone. In fashion and in beauty, the term "flesh-toned" isn't really flesh-toned at all. And when it comes to lipsticks, a "nude" shade almost always requires a deep-colored lip liner to create dimension for women of color.
Thanks to The Lip Bar, a black-woman-owned brand you've probably seen on your weekly Target run, nude lipsticks are taking on a new meaning. Its recent campaign is inclusive of all skin tones and should be added to your stash. Check it out.
The Lip Bar has been one of our favorite brands for years.
When we think about the history of the brand, the first thing that comes to mind, aside from its amazing high-quality lipsticks, is inclusivity. In particular, we think of its accurate representation of women of color.
Founder Melissa Butler, who appeared on Shark Tank in 2015, defied the odds and has created one of the fastest-growing lipstick companies to date, despite being shot down by one of the show's judges.
"You only have so many minutes on earth. Don't waste them trying to sell lipstick," said Shark Tank judge Kevin O'Leary during Butler's appearance.
The joke's on that guy, and every other close-minded judge she faced, because Lip Bar has now commanded the aisles of Target stores everywhere.
"My goal is for The Lip Bar to serve as that reminder that you are enough, you are beautiful, and your skin tone, whatever that may be, is valid here at The Lip Bar," says brand founder and CEO Melissa Butler in an exclusive interview with Bustle.
The custom-made vegan lipsticks became known for their vibrant, long-wear shades that complement many skin tones.
However, more neutral shades have also been a longtime focus of the brand.
Now it's launching a new campaign to celebrate its 16 different nude lip shades.
For too long, the definition of "nude" was very one-sided.
And the campaign is the brand's most beautiful one yet.
The term "flesh-toned" is getting a serious upgrade.
The photos alone will have you rushing to Target.
From the hair to the wardrobe selection to the attention paid to hair textures, the thoughtful campaign is refreshing to see.
When we say we want inclusivity, this is what we mean.
Women of color are more than just dollar signs to The Lip Bar, and that's clear.
The impact of the campaign is reflected not just in its photos but also in the products themselves.
A diverse mix of models of all skin tones and races are featured wearing their perfect nudes.
Legit, this collection has a color for everybody.
Even rosy pink hues that flatter a variety of skin tones are available.
You even have the option to switch it up.
If you want to go lighter or darker, the choice is yours.
Packaging snobs will also appreciate The Lip Bar's attention to detail.
We love prestige makeup at non-prestige prices.
And of course we'd be remiss if we didn't mention the long-wear formula.
Available in both matte and a velvet, the nudes come in a variety of finishes.
So in 2019, let's buy makeup from brands that actually care about diversity rather than dollar signs.
Utilizing brands that are simply pandering to women of color is so last year.
Buy your perfect nude today.
No more searching, your shade is right here.
