Too Faced is known for its fun and playful palettes and the brand's packaging is pretty distinct. So while I searched for cool, new palettes, I sort of did a double-take when I ran across THIS.
Is it a new Too Faced prototype? A fun new holiday palette? Has Jerrod Blandino snuck something past us?
He has not. Despite how this looks, it's not a Too Faced palette at all. This is the Chocolate and Peaches palette ($14.35, I Heart Makeup) from a brand that is most definitely Not Too Faced.
It is *quite* obvious that this I Heart Makeup palette was HEAVILY inspired by the dripping design of Too Faced Chocolate Gold Bar packaging β and the ENTIRE Peaches and Cream collection.
And it turns out this isn't the ONLY too-close-for-comfort "dupe" palette brand I Heart Make Up has created.
I Heart Makeup doesn't just have one of these Too Faced "inspired" palettes. It has four, with different packaging colors and shade selections β here are the first three.
From left to right, meet the Chocolate Vice, the Salted Caramel, and the (too closely named for comfort) Chocolate Golden Bar. They're $14.35, and everything β from the shade selection to the packaging β looks almost painfully like Too Faced.
This brand really seems to be duping Chocolate Bar palettes that don't even exist yet!
The fourth palette rips off the Too Faced packaging idea, but dupes the eye shadows of *another* well-known brand.
Are you seeing this!?
This Chocolate Rose Gold palette ($16.15, Tam Beauty) is like a knockoff-mashup of the Chocolate Gold Bar *and* the Rose Gold palette ($65, Sephora) by Huda Beauty.
While these palette ideas may seem pretty cool β another brand directly profiting off the ideas of others also seems a tad rude.
Too Faced co-founder Jerrod Blandino is here for fans coming up with cool new concepts in the spirit of the brand's playful aesthetic. Still, I'm pretty sure he'd be much less excited about another brand profiting off of Too Faced's ideas.
While many people are here for cheap dupes of higher-end makeup, others feel that *directly* copying brand's ideas is very uncool.
We have reached out to Too Faced, Tam Beauty, and I Heart Makeup, and will update this post when we hear back.
