In 1994, the MAC AIDS Fund was established by Frank Angelo and Frank Toskan, co-founders of MAC Cosmetics. The fund was created with the intention of providing HIV/AIDS relief for all of those affected by the disease. To raise money, the Viva Glam collection was created, donating 100% of the proceeds. Since its inception, Viva Glam has become one of the biggest beauty campaigns of all time, featuring iconic faces such as RuPaul, Nicki Minaj, Elton John, and Lady Gaga just to name a few.
But this year the brand is not only adding variety to the faces of the campaign, but it's also expanding its reach past just HIV/AIDS relief. Influencer and singer Troye Sivan is one of those faces, and he, along with his boyfriend, are making a stand for LGBTQ+ rights.
This year, MAC is adding Troye Sivan to its ambassadors list.
In celebration of the 25th year anniversary of MAC Viva Glam, the OG makeup brand has added YouTuber/singer Troye Sivan to its long list of influential ambassadors. "A cause extremely close to my heart @maccosmetics," Sivan shared on his Instagram. "#VIVAGLAM campaign w mans — Here’s to 25 years of making a difference! #MACambassador."
And his boyfriend, Jacob Bixenman, is joining him in the moving campaign.
The pair that's been together more than three years struck a pose in celebration of the quarter-century milestone and standing up for equality. "@troyesivan and @jacobbix glam for the acceptance of the LGBTQ+ community. What do you GLAM for?" asked MAC on its brand Instagram.
The brand has put together a diverse and dynamic group of MACtivists.
"Our diverse community of #VIVAGLAM change-makers – like @troyesivan, @jacobbix, @carlisha_gizelle, @leat, @ageofaquaria, @dara._, @theartofbradley and @parkerkithill – are sparking a movement toward changing lives everywhere," MAC wrote. The brand has also expanded its reach to include the health and rights of women, girls, and the LGBTQ+ community with a slew of other young changemakers.
The proceeds will continue to benefit those in need and reach an even broader audience.
Selling its signature lipsticks that have been around for decades, MAC has included a brand-new shade in celebration of 25 years. Ahead, check out the lipsticks available for a limited time, and you're going to want to get your hands on the packaging ASAP.
Viva Glam I in 25th Anniversary Packaging ($20, MAC Cosmetics)
The original matte brownish-red Viva Glam I Lipstick is now outfitted in special-edition 25th anniversary ruby glitter for even more glamour than ever before! Every cent of the selling price of Viva Glam Lipstick is donated to the MAC Viva Glam Fund to support the health and rights of people of all ages, all races, and all genders.
Viva Glam II ($19, MAC Cosmetics)
In 1994 MAC introduced Viva Glam, an outspoken deep red, and in 1997, Viva Glam II, a pink-toned mauve was created in the same vein.
Viva Glam III ($19, MAC Cosmetics)
Looking to launch a deeper and more dramatic nude lip, Viva Glam III, a foxy brown plum, launched in 2000, and people went wild.
Viva Glam VI ($19, MAC Cosmetics)
Introducing the newest shade, Viva Glam VI, a warm, terra cotta plum with a pearl finish, joins the ranks of five other dynamic give-back lipstick colors. Every cent of the selling price goes toward helping women, men, and children living with and affected by HIV/AIDS.
Viva Glam V ($19, MAC Cosmetics)
And because we can never get enough soft pink, in 2004, Viva Glam V made its debut. It's a pure neutral pink with a shiny finish. The demure pink hue, though resembling II, sets itself apart with its deeper color and brown undertones.
