When you place an order on Walmart‘s or Target’s apps, your orders are typically saved for you to reference, should you need to make returns. Because users also have accounts on these apps or websites, their names are naturally associated with their purchases. According to one woman on TikTok, however, it goes a lot deeper when women purchase “reproductive and sexual health” products from Walmart.
The woman, whose name is Paisley, says in her video that she was made aware of this when she placed a Walmart order to pick up at the store. What does this mean for women who need to purchase items related to their reproductive health?
According to the TikTok, it’s a way for women to be linked to whatever they purchase when it pertains to reproduction, menstruation, and everything in between. For some users who commented on the TikTok video, it’s a dangerous way for people they don’t know to keep tabs on their reproductive systems.
She advises women to be careful what they order and to be aware of how everything is tracked.
@plazeeee FYI Walmart is now keeping tabs on these kinds of purchases. I am in 📍VA
♬ original sound – Paisley
Paisley explains in her video that when she placed an order for Walmart, a pop-up appeared to let her know that the company is “keeping track of any reproductive and sexual health purchases.”
She doesn’t share a screenshot of the pop-up or any other details, but according to her, Walmart is intent on tracking these purchases and it isn’t afraid to let customers know that.
One person made a suggestion in the comments for other women in Virginia. “Recommending everyone starts wearing menstrual cups,” she wrote. “Since they’re reusable we can maintain some privacy!!”
Someone else wrote, “If not Handmaids Tale, why Handmaids Tale shaped?”
Another TikToker, however, pointed out that Walmart has always tracked this information but that a Virginia bill now forces Walmart to disclose that fact to customers. Paisley later shared another video to give further context on Walmart’s apparent policy for customers in the state of Virginia.
In her follow-up video, she says that she won’t go into detail about why this policy is in Virginia. However, the policy is likely in relation to the bill that was passed in Virginia that was mentioned by other users.
According to Senate Bill 754, the collection and sharing of information from consumers regarding products such as birth control, condoms, and other reproductive health items is unlawful.
Per Virginia Mercury, Walmart’s pop-up is the department store chain’s way to be open about getting that information from customers.
There should be an optout. Va doesnt get the right to keep track of items I may look for/buy for my reproductive health. This is #HandmaidsTale level foolishness. @walmart offer an opt-out choice. Im deleting my walmart app. #reproductiverights #reproductivehealth #womensheath pic.twitter.com/ppuVAHoixf
— Nicole Sperry (@nksperry) July 3, 2025
On X (formerly Twitter), someone shared that they too got a pop-up about the tracking of these products. In their post, they shared a screenshot of the pop-up notice from Walmart.
According to the pop-up: “Virginia law requires your consent to collect or use information about your potential or actual purchase of reproductive or sexual health products or services. By viewing. searching for, or buying these products or services on our site, or using related features such as Baby Registry, you consent to our use of this information to complete your purchase, provide the requested feature, and for general analytics, operations, and fraud prevention.”
It also says that if customers don’t consent to this sort of tracking, they should not purchase or even view products under these umbrellas. In Paisley’s original post, she notes that she is from Virginia. So far, it’s unclear if other states have adopted this policy.
