Kim Kardashian & Kris Jenner Look Unrecognizable in New Ad Campaign

Kim Kardashian and her mom, Kris Jenner, appeared alongside each other in the latest Roberto Cavalli x Skims campaign — but some fans couldn’t even recognize them. Upon seeing the photos of Kris and Kim, several Kardashian fans thought they were looking at AI-generated images of the mother-daughter duo. In the photos that Kim shared on Instagram on June 24, she and her mom modeled pieces from the upcoming swim collection.

Kim and Kris both modeled several different looks from the collection.

For the new swim line, Skims is collaborating with luxury fashion house Roberto Cavalli. The swim collection features multiple items, including one-piece swimsuits, bikinis, and cover-ups. In the photos, Kim appeared to sport a blond bob wig, giving her a totally different look.

But it wasn’t just the wig that made her look different.

Reacting to the photos on Reddit, some fans noted that they had to do a double take after seeing the photos. Of course, several fans pointed to Kim’s apparent wig, with one writing, “lol it looks like it’s floating around her head instead of attached.”

But wig aside, some fans claimed they couldn’t even recognize Kim. “kim in the second pic….who is THAT?” one person questioned.

In response, another fan said they “honestly thought it was Bianca [Censori] before [they] noticed Kris.”

“That is genuinely not her face,” someone else wrote.

They couldn’t recognize Kris either though.

Some critics of the photos drew attention to Kris’ appearance instead. “No one can get over Kim but you’re telling me that’s supposed to be Kris??” one person questioned. Though Kris has done modeling work before, this is the first time she’s modeled since unveiling her dramatic transformation.

In May, some Kardashians fans noticed that Kris appeared to be “aging backwards,” though others pointed out that she clearly had cosmetic procedures done to achieve her new look. Multiple outlets later credited plastic surgeon Dr. Steven Levine for the youthful transformation.

Some people didn’t think the photos were real.

While some critics accused Kris and Kim of editing their photos, others thought they were AI-generated. “Are these pics real or AI?” one critic wrote. Another person said, “I genuinely thought this had to be AI.”

The fact that Kim recently went viral for her awkward interaction with an AI chatbot probably doesn’t help quell the AI rumors.

However, many others praised the campaign.

Even though some fans thought Kim and Kris looked unrecognizable in the photos, many people loved the way the ad campaign turned out, calling it “iconic” and “creative genius.” Some even said it left them “speechless.”

“This is my FAVORITE type of creative direction!” one fan commented on Kim’s post. “Everything about this is YES for me.”

“Love love!!” another person wrote. “u and Kris r way too hot in this one.”