Sydney Sweeney might be all buttoned up regarding her controversial American Eagle jeans/genes ad campaign, but Lizzo isn’t ready to let the scandal die down just yet.
For the rare few who missed the internet’s ire over the Euphoria star’s jeans ads that launched late last month, many took the “Sydney Sweeney Has Great Jeans” slogan as a nod to Nazi-era eugenics.
Grammy winner Lizzo, 37, shared a clip from the “I’m Goin’ In Till October” music video on Wednesday, less than a week after American Eagle broke their silence on the denim mess.
“No kizzy, he ain’t got no business being with me/ Fat a– pretty face with the t—s,” sings the “Juice” pop star, real name Melissa Viviane Jefferson. “B—, I got good jeans like I’m Sydney.”
Though some might assume the winking lyric should be spelled “genes,” Lizzo hinted earlier this week at being inspired by the scandal, when she previewed the new track as she sported an all-denim get-up, channeling 27-year-old Sweeney.
The video, captioned “Lizzo’s got Good Jeans,” began with a pundit slamming the “woke agenda” and the response to the Emmy nominee.
It was a since-deleted commercial that courted controversy as the “Anyone But You” star tells consumers, genes, or jeans, are “passed down from parents to offspring, determining traits like hair color, personality and even eye color.”
The blue-eyed, blonde bombshell — whose own look the internet quickly equated to the Aryan aesthetic favored by Adolf Hitler — then proclaims that her “jeans are blue.”
American Eagle on Friday insisted the campaign “is and always was about the jeans” and that the retailer would “continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
Lizzo’s tongue-in-cheek move comes two years after her own reputation took a hit in August 2023, when her former dancers filed a lawsuit accusing the body positive songstress of racial and sexual harassment and weight-shaming. A September 2023 lawsuit filed by Lizzo’s former wardrobe assistant was dropped in December 2024.
—Jami Ganz, New York Daily News (TNS)
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