Sometimes when you want a great drink, you search and search for the perfect alcohol to go in the recipe. Well, these stars decided they could not find the perfect blends and opted to make their own! Jumping into the world of spirits is not for the faint of heart, however.
Some of these brands have taken these celebrities to the next level of mogul status, whereas others just make a nice treat to share with friends and family. These stars are not just talented actors, musicians, singers, directors, and artists; they actually have some mojo when it comes to having a business.
Trying out a new brand of alcohol now comes with a fresh twist. Your favorite celebrity might be the big name behind your new favorite beverage!
Jamie Foxx
Brown Sugar Bourbon was founded in 2016 but will relaunch under the new owner, actor and musician Jamie Foxx. Jamie will be involved in the company's creative direction and will help to develop a new look for the bottles. Company officials hope that having Foxx as owner will expand awareness of the brand.
Kate Hudson
After Kate Hudson unsuccessfully tried to find a great, female-owned brand of vodka for her dinner parties, she decided to just make her own: King St. Vodka. She named the brand after her old home on King Street in New York City, hoping to invoke quality and fun for every occasion.
Conor McGregor
Thanks to his passion for Ireland and whiskey, mixed martial artist Conor McGregor went searching for the oldest distillery in Ireland for his Proper No. Twelve Irish Whiskey. Giving back to first responders is at the core of the values for Proper No. Twelve, and $5 is donated for each case sold.
LeBron James
Master distillers from Mexico and Spain have worked to honor the legacy and family of Lobos 1707’s founder, who partnered with superstar athlete LeBron James and his partners Maverick Carter, Anthony Davis, Draymond Green, and Rich Paul. After trying the tequila several times, James decided to invest and join the Lobos 1707 team.
John Legend
John Legend, who has already accomplished so much (hey, EGOT winner!), had a long time dream to open Legend Vineyard Exclusive. Partnering with Raymond Vineyards, John Legend launched LVE Wines in 2015. Apparently it was a long-time dream of John's to become involved in the wine-making business.
Nina Dobrev and Julianne Hough
Friends Nina Dobrev and Julianne Hough share similar core values and lifestyles, honoring their commitment to a holistic approach to life. In March 2021, they launched their low-calorie, low-carb, low-sugar, gluten-free, keto, and vegan-friendly wines, Fresh Vine Wine. Production takes place in Napa, California.
Sarah Jessica Parker
Sarah Jessica Parker extended her brand, SJP by Sarah Jessica Parker, into the alcohol arena with a collaboration with Invivo & Co. The Invivo X SJP collaboration features a sauvignon blanc and rose wine. In addition, the company has partnered with FEED Projects to provide school meals to children around the world.
Snoop Dogg
Calvin Broadus, aka Snoop Dogg, focused on the laid-back California vibe when developing his version of the perfect gin. Indoggo is gluten-free, sugar-free, and low-calorie to mix your own gin & juice. Snoop Dogg is also a partner with 19 Crimes wine as the face of 19 Crimes Snoop Cali Red.
Ryan Reynolds
Ryan Reynolds became co-owner of Aviation Gin in 2018. Aviation Gin , based in Portland, Oregon, is rated as one of the highest quality spirit brands and was acquired by Diageo, a major British spirits company, in 2020. That's the same firm that owns brands such as Smirnoff, Tanqueray and Johnnie Walker.
Danica Patrick
After racing through England in race cars, Danica Patrick discovered her love of wine. In 2009, she purchased a vineyard in Napa Valley to start her own wine brand, which she called Somnium after the Latin word for "dream." Now, with Danica Rose, she can share her passion for wine with the world.
Cameron Diaz
Cameron Diaz and her business partner, Katherine Power, started conversations about not knowing the ingredients of their favorite wines. Their brand, Avaline, is completely clean, allowing friends and family to enjoy drinking a wine free from unwanted and undisclosed extras.
Rita Ora
British singer Rita Ora supports women’s initiatives, so it only made sense for her to partner with Stella Anguiano, a distinguished master distiller, as the chief creative partner of Próspero Spirits. Rita and Stella introduced Próspero Tequila, a spirit made with women in mind.
Guy Fieri and Sammy Hagar
The award-winning chef and legendary rock star formed Santo Fino after reminiscing on trips with friends to Cabo San Lucas. These two combined Sammy’s history of making world-renowned tequila and Guy’s knowledge of food and flavors with the distillers to create high-quality tequila and mezquila.
Dan Aykroyd
Creatives Dan Aykroyd and John Alexander designed the iconic skull-shaped bottle of Crystal Head Vodka to symbolize life and enlightenment in 2007. This high-end vodka, free of additives, is a multi-award winning spirit known for its unique packaging and high-quality ingredients.
Blake Shelton
Smithworks and Blake Shelton are taking advantage of the fast-growing hard seltzer category with their launch of Smithworks Hard Seltzer Lemonade in 12-ounce cans. Shelton has contributed to developing four flavors with connections to the heartland for summertime drinking.
Brandi Glanville
Real Housewives of Beverly Hills star Brandi Glanville launched her wine brand, Unfiltered Blonde, in 2015. Brandi Glanville’s Unfiltered Blonde Chardonnay mixes grapes from Sonoma County and parts of Napa Valley. The reality star was involved in every aspect of creating the wine.
Mario Lopez
After searching for the perfect liquor to serve at his wedding, Mario Lopez fell in love with Casa Mexico Tequila. He turned his love for tequila into a business venture by partnering with boxing legend Oscar De La Hoya and the founder of Casa Mexico Tequila, Don Buccio.
Brad Pitt and Angelina Jolie
In 2012 to 2013 Hollywood stars Angelina Jolie and Brad Pitt couldn’t keep their 2012 rosé from their 1,200-acre Provence estate Château Miraval on the shelves. Brad and Angie assisted in the blending sessions and helped to design the bottle and label for the sparkling beverage.
Francis Ford Coppola
Film director, producer, and screenwriter Francis Ford Coppola owns both his own winery in Sonoma County and his own wine label, Francis Ford Coppola Reserve. His winery won 2017 Winery of the Year from the San Francisco International Wine Competition. The labels are just as intriguing as the wine.
Sofia Coppola
Sofia Coppola, a director and the daughter of Francis Ford Coppola, inspired the Sofia wines in partnership with her father. The wines and beverages were created as a tribute to the spirit of women, like Sofia. The father-daughter partnership in the wine-making venture began in 2004.
David Beckham
Former professional soccer star and current team co-owner David Beckham was called on by Diageo to launch Haig club Single Grain Scotch Whisky. Beckham, a true partner in the venture, was included to lead the promotion of the brand and to assist with the marketing strategy back in 2014.
Fergie
Once her father retired from teaching, Fergie urged him to follow his passion, and the two opened Ferguson Crest, a family-run boutique winery. The family business prides itself on the organic and sustainability that the Fergusons grew up with, offering a premier selection of wines.
Drew Barrymore
Actor, producer, talk show host and beauty mogul Drew Barrymore initially wanted to make an Italian wine. But after recognizing she is a California girl, she partnered a few years ago with a winemaker in Monterey — the family-run Carmel Road Winery — to produce Barrymore Wines.
Justin Timberlake
Justin Timberlake has had a few forays into alcohol brand ownership. First, Timberlake launched 901 Silver Tequila after his love for tequila was inspired by a trip to Jalisco, Mexico, and named after his Memphis hometown area code, 901. Later, he partnered with Sauza Tequila for the launch of Sauza 901, a super-premium tequila.
Danny DeVito
Danny DeVito launched his own limoncello brand soon after appearing tipsy, supposedly from limoncello, on a daytime TV talk show. The brand, which launched in 2007, is made from Sorrento lemons grown on the Amalfi Coast. DeVito reportedly sang a theme song for the brand himself.
Ramona Singer
Ramona Singer, a star on Real Housewife of New York City, was famously always drinking pinot grigio on the show. Eventually, it was time for her to create her own, Ramona Pinot Grigio, which she reportedly brought to every party she attended. She had a hand in the packaging created for the bottle.
Roberto Cavalli
Roberto Cavalli Vodka is a spirit produced entirely in Italy for this Italian fashion designer. His high-end fashion house is known for its exotic prints, perfume, and leather accessories. He decided to launch the premium vodka in the US in 2005, and it won a gold mdeal at the San Francisco World Spirits Competition in 2006.
Hanson
In 2013 the Hanson brothers partnered with Mustang Brewing to develop Mmmhops Pale Ale, brewed in their home state, Oklahoma. The beer debuted that fall when the band toured for its sixth album. The beverage was awarded a gold medal from the Beverage Tasting Institute in 2014.
Sean "Puff Daddy" Combs
Sean Combs initially invested in Ciroc Vodka in 2007, and it has become one of the most successful celebrity alcohol partnerships. Combs, aka Puff Daddy, splits the brand's profits 50/50 with the Brit-based alcoholic beverage maker Diageo. The partnership went so well that they created DeLeon Tequila in 2014.
Drake
In 2016, award-winning rapper Drake and partner Brent Hocking launched Virginia Black, an aged bourbon with the slogan, “One sip, and wooh!” The whiskey is, perhaps surprisingly, distilled in Indiana. Drake eventually opened a round for investments to fans and the public.
Marilyn Manson
Marilyn Manson, known as a musician and writer, among other talents, was a long-time fan of the legendary spirit absinthe. After being offered an opportunity to create his own line, Manson developed Absinthe Mansinthe in 2007.He put his creative talents to work when he designed the bottle's label.
Ludacris
Ludacris has already moved from music to the restaurant business, so it made sense for the businessman to make the switch to alcohol. Conjure Cognac comes from the Birkedal Hartmann house of spirits, which is based in France, and has been mentioned in several of Ludacris’ songs.
Pharrell Williams
Pharrell Williams teamed up with Diageo to produce his Q Qream liqueur, a drink made to celebrate women. However, Pharrell later sued Diageo over the failure of the spirit after he claimed they failed to market the product as a high-end drink, instead promoting it as a club drink.
Bethenny Frankel
The Skinnygirl brand includes wines, vodkas, and bottled cocktails, and was founded in 2009 by former Real Housewives of New York City star Bethenny Franklin. Bethenny sold Skinnygirl Cocktails after growing the low-calorie cocktail brand into a successful company.
George Clooney
Actor and humanitarian George Clooney launched Casamigos in 2013 with his friend, Cindy Crawford's husband Rande Gerber, who are also neighbors in Los Cabos, Mexico. They met while George was filming a movie in New York about 30 years ago. He sold the tequila brand to Diageo for $1 billion in 2017.
