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Somehow, in the year of our lord 2018, we are still having to call out brands that exclude marginalized communities from their products and campaigns every single day. Whether it's in regards to race, gender identity, or body type, it happens so often that we thought we'd round up the most infuriating cases from the past couple of years.
Buckle up for a rage-inducing ride.
When Kylie Jenner created merch about being "thick" but failed to make it in plus sizes.
When Jouer Cosmetics sent its entire foundation range to Nyma Tang but didn't make a shade deep enough for her skin tone.
When Marc Jacobs put white models in dreadlocks for the runway.
When Dove UK made body wash bottles shaped like plus-size women.
When SheaMoisture released a commercial about embracing naturally curly hair — and put a bunch of white women in it.
When Zazzle sold Black Girl Magic shirts by putting them on white models.
When Too Faced's foundation shade range was so light, they recruited Jackie Aina to help expand it.
When Kylie Cosmetics got sued because its website isn't accessible for blind customers.
When Kat Von D released a cream contour palette that only swatched well on pale skin.
When Huda Beauty was accused of pandering to Black women on Instagram to promote its new foundation.
When Benefit Cosmetics curated a five-person collaborative collection with no Black influencers and no products for deep skin tones.
When ColourPop Cosmetics named its deepest contour stick shades "Typo," "Yikes," and other wildly insulting things.
When Maybelline made an entire "nude" lipstick range and and all the deep options were actually red.
When Marc Jacobs Beauty was accused of pandering to Black women on Instagram after Fenty Beauty launched.
When Kylie Cosmetics was accused of the exact same thing on Twitter.
When the IT Cosmetics founder made a speech about inclusivity but wasn't producing any products for Black women.
When KKW Beauty's definition of "deep dark" for a contour kit was not actually deep dark.
When Kylie Jenner's 'all-inclusive' concealer shades only served deep skin tones with red undertones.
When YSL Beauty launched a foundation range with one singular deep shade.
When YSL did the same thing with its concealer range.
When Anastasia Beverly Hills revealed a line of powder bronzers, and WOC were not impressed.
When James Charles called out KKW Beauty for failing to include men in its campaigns and social media.
When Madewell featured a Dominican model and failed to style her natural hair.
When Victoria's Secret had a similar incident with a Black model's hair.
When Tarte Cosmetics released its Shape Tape foundation that only came in TWO deep shades.
When Dove inadvertently equated Black skin to dirtiness in an advertisement.
When Anastasia Beverly Hills got roasted for disrespecting its Black model with these lipstick swatches.
