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MGA Entertainment, the company that owns and makes L.O.L. Big Surprise, claims that each item is filled with a wide range of toys, accessories, and even clothes for kids to enjoy. But the company does also state that there are no other variations of the L.O.L. Big Surprise, meaning everyone who buys one gets the exact same thing.
Honestly, whether or not the L.O.L. Big Surprise is worth the hefty price tag probably depends on your kids. If they're easily surprised and super excited to have one, the joy that comes with "unboxing" everything inside might be enough to make them love it. If not, it may be best to wait for next year's "hottest toy" to reveal itself.