If you asked me a few weeks ago about conspiracies, I might have made a joke about your tinfoil hat being too tight. But since the heavily redacted Jeffery Epstein files were released, I’m now more likely to be making my own to match yours. The heinous, stomach-turning details have opened a lot of eyes when it comes to realizing just how pervasive the sexualization of children is in our culture as a whole. Once you let that particular genie out of the bottle, there’s no going back, and now parents everywhere are flagging anything even remotely suspicious. Recently, Frida Baby, a company known for creating tools such as the NoseFrida that help parents through various stages of infancy, was called out for what some believed to be overtly sexual marketing.
Posts that highlighted a few of the materials used to sell its products began circulating online in mid-February, after one mom posted Frida Baby packaging she spotted at Target on Facebook. Phrases such as “Tap that gas” and “How about a quickie?” are evidently printed on boxes and instructional pamphlets produced by the company, causing concerned parents to do a double take.
It stirred a rather mixed reaction online, with some outraged while others thinking it was being blown out of proportion.
“It’s only sexual if your mind goes there,” stated one follower. “I think they are funny little words that can make a mom laugh.”
“They’ve been like this for 5 years,” replied another commenter. “I always assumed it was a silly nod to the parents because you know … the baby’s probably here because of a quickie.”
Others were more concerned about the messaging.
“It’s insinuating CSA [childhood sexual abuse]… whether your baby can read or not YOU can,” stated another commenter. “That’s the point. Your job as a parent is to protect your child when they can’t protect themselves… Nobody is saying you need to throw away the products, we are saying you should be upset by this. EVERY parent should be upset by this, not making excuses for them… ain’t nothing funny to a mom going through hardships of parenting about CSA…”
But the company has been using innuendo marketing for some time. Snopes recently confirmed that an unboxing video of Frida’s humidifier had instructions from 2022 that read “I get turned on easily,” as well as several other products that featured the double-entendre messaging. Some — including parents who own the products — have said these types of phrases have been on the packaging since as far back as 2020.
The company submitted a lengthy statement to Newsweek on the matter, emphasizing there was no ill intention with its wordplay.
“Our products are designed for babies, but our voice has always been written for the adults caring for them. Our intention has consistently been to make awkward and difficult experiences feel lighter, more honest, and less isolating for parents,” part of the statement reads.
As a mom, I think even 2025 me would have been able to appreciate the humor a little better. But in 2026, given that some of our most powerful leaders and company figureheads have been tied to Epstein and his disgusting web of abuse against young children and women, seeing this wording on a product meant for babies just feels … wrong. If this much evil exists in our world, we should save the adult jokes for products designed for adults.
